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consumer electronics accessories


Additional essentials


The key ingredients to successfully selling accessories are smart selection and high visibility.


Offering a good range of accessories benefits everyone: they help consumers get even more out of their product(s), and generate additional revenue and improve margins for the retailer. In today’s highly competitive retail environment, these are compelling reasons for stocking accessories. It goes without saying, that if your store doesn’t sell accessories, your customer will go elsewhere for them.


Smart selection means stocking accessories that complement your product range, and high visibility is about making it easy for customers to find them. The latter can include putting accessories and products together, or on adjacent shelves or racks; or placing accessories near or at the point-of-sale terminal. It also involves store staff being proactive, for example, pointing out how a particular accessory can bring additional benefits, or asking the customer if they require batteries or a connecting cable.


Sales Tips ✔ ✔


Smart stocking and high visibility are the watchwords for selling accessories.


Make it easy for customers to find accessories and position them next to or close to the relevant products where possible.





Be proactive; point out the benefits of accessories and ask customers if they need any to go with their product purchase.





Stock a good range of battery types and sizes and help customers choose the best ones for their product(s).





Don’t forget that even products that come with accessories offer potential sales.


Being proactive can bring huge rewards, for example, a customer is buying a high-ticket item like an HD ready TV, could well be interested in also purchasing an HDMI lead or even a TV wall mount or cabinet.


Batteries Energizer Ultra+ batteries IndependentElectricalRetailer


Most homes have a dozen or so battery-operated devices, whether it’s an MP3 player, digital camera or remote control handset, so it’s no surprise that batteries are the biggest selling accessories. With so many battery types, sizes and technologies on the market, many customers will appreciate help in finding the right


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