cameras and camcorders consumer electronics
A change of focus
Although overall sales are down, there is still plenty of opportunity for profit thanks to the growing popularity of DSLRs, Compact System Cameras and new technologies such as 3D.
Like many other products sectors, the camera and camcorder market has certainly suffered from tough trading times, with total sales down on the previous year. However, while sales of compact cameras have dipped, the sector has been given a welcome boost thanks to the growing popularity of DSLR and Compact System Cameras, while the surge in social networking has lent the sector a helping hand.
Social networking
The phenomenal rise of social networks, such as Facebook and Twitter, along with dedicated photo sharing sites such as Flickr means that an increasing number of people are now uploading photos to the web. Not only is this good news in terms of camera sales, but it also means that many products now include flexible, web-ready features for direct uploading. The popularity of retro-style camera apps for smartphones, along
✔ Sales Tips ✔
✔ ✔
Ask the customer what they intend to use the product for.
Find out what the customer’s budget is.
Get the product in the hands of the consumer so that they can try it out for themselves.
✔
Ensure that sales staff have had the necessary training and a chance to get to know the products.
Demo cameras and camcorders with related products such as laptops, digital photo frames and 3D TVs.
✔ ✔
Try to explain the benefits, rather than using jargon.
Suggest accessories such as cases, lenses and photo printers.
with the resurgence of film photography has also led to the inclusion of a number of vintage filters on many cameras and camcorders in order to produce a variety of lo-fi effects. This appetite for vintage camera technology can also be seen in the design of several new products this year, which sport distinctly retro-styled looks. The last year has also seen a resurgence of instant cameras, with pop star Lady Gaga lending her name to a new range from one manufacturer.
Compact System Cameras DSLR cameras continue to gain ground, thanks to a growing selection of user-friendly entry-level models which have opened up the market to less experienced users. The DSLR is no longer limited to the professional market with keen amateurs and first-time users now
IndependentElectricalRetailer
camera technology can also be seen in the design of several new products this year, which sport distinctly retro-styled looks
“This appetite for vintage ” 42 SalesTrainingGuide12
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100