This page contains a Flash digital edition of a book.
consumer electronics DAB radio


than 85%, and the BBC is building 39 new transmitters and will reach 93% coverage of its national services by the end of 2011


“DAB coverage is now more ”


A text display provides the radio name and some DAB radios have scrolling text that gives additional information, such as the artist or song name. Remote control handsets and touch-screen technology are available on some DAB products, and these features always go down well when demonstrated. Some DAB radios allow users to pause or rewind the text information for even greater convenience.


Multi-functional DAB radios can include EPGs, and offer PVR-like functions that allow users to pause live radio (for example, if the door bell rings) and continue from the last point. Others allow users to rewind a live broadcast, for example, if you listen in half way through a programme and want to hear the entire broadcast. Some DAB radios allow users to record programmes onto internal memory or a plug-in memory card. Many DAB radios have a socket for connecting an MP3 player or iPod, or a USB port for transferring audio files to a PC, or even powering a USB device like a fan or LED light. The key is not to overwhelm your customer with all these options, but through a series of questions, determine whether your customer will be interested in these types of features, or whether they want a basic product.


There are thousands of internet stations and a number of DAB radios are designed to receive them via a home wireless network. Wi-Fi-enabled DAB radios allow users to listen to internet radio, and also stream podcasts, and on-demand services like BBC Listen Again. Some internet-enabled products even include apps for online services like Facebook and Twitter. DAB radio manufacturers have worked hard to reduce power consumption and make their products even more environmentally-friendly. Improved electronics and product design have helped to increase battery life, and some models even include a solar power option. As a result, the battery life of many DAB products has been greatly extended, and this point is well worth emphasising. ■


Pure ONE Classic Series II with Listen Later feature


IndependentElectricalRetailer 40 SalesTrainingGuide12


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100