consumer electronics DAB radio
The world of digital listening
DAB products come in a variety of shapes, sizes and prices, and their functionality increases at a rapid rate. It’s not only first time buyers who will need your advice, but also customers who are replacing a DAB product and may not be aware of the latest features.
Despite the popularity of TV viewing and the plethora of internet entertainment sites, the UK remains a nation of radio lovers. Figures from the radio audience research company Rajar reveal that 92% of the population tune into the radio every week – a new high. What’s more, digital radio is taking an increasing share of the radio market, and now accounts for 27% of listening. The largest digital radio platform by far is DAB, which accounts for around 17% of all radio listening. In the same way that television broadcasting has gone digital, the government and the DAB radio industry would like to see a migration from analogue radio to digital. A Digital Radio Action Plan has been set in motion, with the aim of achieving this objective. One in three homes now has a DAB radio and almost two in five adults have access to DAB. Some 13 million DAB radios have been sold since launch and A-branded DAB products start at under £30. There are hundreds of DAB products on the market including standalones, portables, clock radios, docking stations and music systems, so there should be few problems in finding the DAB product that suits your customer’s listening needs. DAB coverage is now more than 85%, and the BBC is building 39 new transmitters and will reach 93% coverage of its national services by the end of 2011. Although there’s a good chance that DAB is available in your customer’s region, a quick postcode check on the Digital Radio UK website (
www.ukdigitalradio.com) will confirm this. Some DAB customers will be replacing or
Sales Tips ✔
DAB products come in all shapes, sizes and prices and you should be able to find a DAB product that suits your customer’s needs.
✔
Premium branded products are now even more affordable, with entry level prices at less than £30.
✔
Remember that customers replacing a DAB product may not be aware of the latest features and developments.
✔
Be sure to mention that almost all DAB radios also include an FM tuner (and some offer AM too).
✔
DAB coverage is over 85% of the population and it’s useful to use an online postcode checker to confirm that your customer can receive DAB services.
✔
One of the key DAB sales drivers is choice, so describe the number of DAB services available and the exclusive content that DAB offers.
✔
Ease of use is another key selling point, and it’s a good idea to demonstrate how quick and easy it is to set-up and operate a DAB radio.
✔
Don’t overwhelm your customer with options: try and determine the level of functionality they want from the product.
✔
There are many DAB accessories available including, carry cases and external speakers.
IndependentElectricalRetailer 38
SalesTrainingGuide12
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100