audio systems and home cinema consumer electronics


LG Plasma internet TV and home cinema system


with flat speakers and amplifiers. Thanks to advances in technology, it’s now possible to get a big sound from a small home cinema system, so be sure to let customers know that a home cinema system does not have to dominate the living room. Customers with limited space will be interested in features such as 2.1 surround sound and wireless speakers. Home cinema systems also have features designed to make installation easier, such as colour-coded cables and automatic


content available online, such as internet radio, some consumers will be interested in a music system that can be connected to a home network


“With so much entertainment ”


speaker calibration, and customers new to home cinema will appreciate these. Other customers will be looking for high-end features like Full HD, 24p compatibility, 7.1 or 5.1 surround sound and 3D. Owners of DVD players could be tempted by upscaling functionality – which also requires an HDMI cable. A number of home cinema systems conform to the DLNA standard, which allows content to be streamed from one device to another, such as movies stored on a PC hard drive. Wi-Fi functionality – which allows video to be streamed from the internet – is also increasingly available on home cinema systems, either as a built-in feature or an optional add-on using a Wi-Fi dongle. ■


SalesTrainingGuide12 31 IndependentElectricalRetailer


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