consumer electronics DAB radio
upgrading an existing DAB product; others are first-time buyers. Replacement customers may not know about new DAB features and developments, so it’s worth asking a few questions to determine what they know.
The choice is wide One of the biggest sales drivers for DAB is the extra choice and additional content it brings. There are currently more than 20 national DAB services from the BBC and commercial radio, with an additional 449 local and regional services. New local and regional services are being rolled out on a regular basis too. In a city, DAB users can typically receive around 40-50 DAB services or roughly double the number available from the FM service. It’s worth pointing out to the customer that almost all DAB radios also have an FM tuner (some even include AM), so there’s no need to miss any of your favourite radio stations by switching to DAB. What is more, there are many digital radio stations that are exclusive to DAB, such as Radio 5 Live Sports Extra, BBC7, Planet Rock and Jazz FM.
research company Rajar reveal that 92% of the population tune into the radio every week
Ease of use
Simplicity and ease of use are other key benefits offered by DAB. You can just plug a DAB radio into the mains, press a button and the radio will automatically find, sort and label radio stations for you. Most DAB radios offer many pre-sets, so there’s no need to constantly tune into your favourite stations.
Roberts Ecologic 7 with 150 hours battery life
“Figures from the radio audience ”
SalesTrainingGuide12
39
IndependentElectricalRetailer
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100