domestic appliances refrigeration
shortening of the gap between basic and top-spec models, as added benefits such as ice makers, humidity controlled compartments and LED lighting became more readily available across all sectors of the market
“The biggest change was the
streamlined finish in a modern scheme. It’s a trend that started in Europe and has swiftly found its way into UK homes. For the ultimate in flexibility, some manufacturers have introduced appliances with adjustable compartments that can easily be changed to a fridge, chiller, wine cooler or freezer, depending on your needs.
Top trends ”
Key purchasing decisions Consumers have wised up to the benefits of healthy eating, so fresh food consumption is at an all-time high. Cookery programmes on the TV and celebrity cookery books promote the use of fresh, seasonal produce, so customers are looking for good fridge storage capacity and the latest food preserving features. Highlight these wherever possible, as many customers may be willing to invest more in a model that offers both these benefits.
Efficiency rules
As new EU labelling came into force this year, manufacturers were quick to introduce a raft of new energy efficient appliances. Instead of A and A+ ratings, customers will now be able to choose from A+, A++ and A+++
SalesTrainingGuide12 61
The latest three and four-door designs come with pull-out freezer drawers, while one manufacturer has introduced a world-first with dual swing doors that feature hinges on both sides, enabling you to open and access both
fridge and freezer from either side. Fridge and freezer drawers are another recent innovation, which could be the next big thing. These can be installed into an island unit or next to the hob for quick and easy access to fresh or frozen food.
Blast chillers are another option for those looking for serious food storage. These chillers preserve homemade dishes at their optimum temperature without losing any of its natural goodness, texture or flavour. One for keen cooks for sure.
AEG PerfektFit side-by-side fridge freezer IndependentElectricalRetailer
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