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domestic appliances home laundry


“Retailers would do well to offer


both ends of the spectrum; basic models for first-time buyers and distress purchases and high-tech machines for design-savvy professionals and families





machines are the biggest sellers – up 4.9% in volume and 6.3% in value last year – and customers prefer these as they can easily be repaired or removed in case of a leak. Built- in still exists of course, but it’s more suitable when a sleek, streamlined finish is required as the appliance can be hidden behind a cabinetry door.


Dryers


Once known as the energy guzzling appliance of the kitchen, tumble dryers have had a makeover and they are now one of the most energy efficient, thanks in most part to the development of sensor drying, which monitors the temperature and humidity levels, enabling the customer to choose their preferred level of drying – iron dry, cupboard dry and so on. Heat


SalesTrainingGuide12


the latest models and highlight with PoS material. Low temperature washing has become a talking point in recent years and manufacturers have developed a range of machines that offer a 15˚C or 30˚C low temperature wash. Highlight the eco benefits of switching to a lower temperature and the savings the customer could make in terms of energy bills.


The latest innovations also include self- cleaning detergent drawers, steam cycles and


sensor washing, which monitors the water level during the wash programme and calculates the precise amount of water needed throughout the entire cycle for best results using the least amount of water. Freestanding washing


Samsung Eco Bubble washing machine 65 IndependentElectricalRetailer


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