FRANCHISEFOCUS INVESTMENT: FROM £35 ,000
Make a (beauty) mark Guinot is the next generation of salons in a booming industry
B
eauty has established a major footprint on cultural associations, perceptual decision making and on building the blueprint to personal identity. The desire to discover what makes us as individuals beautiful, teamed with industry innovations and advanced therapies, have resulted in a significant surge in the demand for beauty services. According to a recent report by Oxford
Economics, the growth of the beauty sector is defined within 15 key groups under the subsectors of beauty services, personal care, personal maintenance and personal enhancements. These 15 key groups are the main contributors to the growth within the industry and they outline where the profitability in beauty is positioned.
"The franchise opportunity echoes the importance of creating a business that is profitable but remains personal"
Guinot provides products and services
in 10 of these key groups, highlighting the strength of the brand and the franchise model within the sector. A Guinot franchisee gains leverage from Guinot’s positioning and contribution to the sector as well as a sense of security and stability by joining a supportive network. This strong brand positioning will help benchmark their Guinot franchise against their competitors on a local scale.
Change The report also highlighted that the beauty sector contributed £28.4billion to the UK’s GDP in 2018, which is 1.3 per cent of the total. This rapid industry growth and product proliferation has shaped a step change in how consumers now invest in beauty due to their uncertainty
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when purchasing. With the market saturated with millions of products on social media, e-commerce and in stores, this understandable confusion leads consumers to seek professional advice from beauty therapists in salons, dermatologists and industry professionals, who put the personal approach back into beauty. A personal approach runs through the DNA of a Guinot salon and the franchise opportunity echoes the importance of creating a business that is profitable but remains personal. With the decline of the high-street retailing environment, the UK saw a surge in service industries due to consumers investing in experiences and wellbeing rather than fashion and technology. An assessment by the Local Data Company reveals a net increase of 1,225 additional retail spaces being utilised on UK high streets by beauty businesses. This increase has, of course, led to an increase in local competition. It’s therefore time for a new generation of salon to take the industry by
storm and cut through the competition. If you are looking for a beauty business
that provides a clear methodology to success, profitability and a strengthened opportunity to sell the business when your time to exit comes, the Guinot franchise opportunity could be what you’re looking for. With all-inclusive dynamic marketing support, in-depth business strategy and an extensive toolkit, it will ensure you are on track to achieving your goals every step of the way. You will have unlimited access to a wealth of knowledge and expertise from the Guinot franchise team as well as a network of experienced franchisees to support you on your journey to success. l
GUINOT Beauty
01344 637 503
guinot.co.uk ellie.tidy@guinot.co.uk
Investment level: £20k-£50k
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