FRANCHISEFOCUS IN V ESTMENT: FROM £ 12 0,000 Giving the right support
Right at Home ensures new franchisees thrive within the network
Q
uality homecare provider Right at Home UK has adopted a simple strategy
to create the optimum conditions for franchisees to build their own
successful business. CEO Ken Deary says: “We’ve adopted a deliberately measured and selective growth policy. Recruiting high-calibre franchisees and supporting them to deliver exceptional-quality services means we can give future franchisees a really strong platform to build their business from.” New franchisee Mark James adds:
“I wanted to find a business model that I would really enjoy following. “Some franchisors simply sold me the benefits of their franchise system, but at Right at Home I was put through a rigorous evaluation process. This really gave me confidence, because by the time I was offered a franchise, I knew that the franchisor was satisfied I had the skills and attributes to build a successful business from their systems.”
"Right at Home really gave me the confidence that I had the skills and attributes to build a successful business from their system"
the most highly recommended national provider on
homecare.co.uk – supporting franchisees to attract new clients
p Mark James This approach has resulted in
consistently high KPIs across the Right at Home network, for client and staff satisfaction, regulation compliance, and franchisee support: Ÿ Client feedback: three years as
Right at Home duo claim Franchisee of the Year
uHusband-and- wife team Kev and Amy Popat, owners of Right at Home Solent and Southampton,
won Franchisee of the Year at the 2019 bfa HSBC Franchise Awards. Beating five others, the Popats were chosen to represent the industry for the next 12 months by all the attendees at the night of the awards in June. Earlier in the evening, the pair won the Customer Engagement award
after demonstrating that the standard of care they provide is truly exceptional. Kev said: “The clients, who rely on us, are at the core of our business. Right at Home has the same beliefs, and having its support has helped us be the best we possibly can be. “It is an honour to be recognised
for our hard work. To be given two awards – one from a judging panel of franchising professionals, the other from all attendees on the evening – is something that has made us both truly humble.”
Ÿ Staff feedback: achieved ‘five-star employer’ status from its most recent anonymous staff surveys – supporting franchisees to recruit and retain loyal care teams
Ÿ Regulation compliance: over the past 12 months, almost 40 per cent of Right at Home offices inspected by the CQC achieved ‘outstanding’ ratings, compared with an industry average of three per cent – building a quality brand
Ÿ Franchisee support: one of only four franchises to retain ‘five-star franchise’ status for six years running, off the back of a cross-sector, anonymous annual survey into franchisee satisfaction
Right at Home’s unerring focus on supporting its franchisees has paid dividends, with no financial failures in its eight years of trading, and 31 per cent of offices trading over two years currently turning over more than £1million. l
RIGHT AT HOME Homecare 07825 047 344
rightathomefranchising.co.uk.
kate.dilworth@rightathomeuk.com
BUSINESSFRANCHISE.COM 125
Investment level: £100k+
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