FRANCHISEFOCUS IN V ESTMENT: FROM £4 4,900
Perfect balance Get the best of both worlds with ERA
S
ince launching his Expense Reduction Analysts (ERA) franchise last year, David Ramm has already
achieved one of his first lifestyle goals: Christmas at home with his family. In fact, 2018 marked David’s first full seasonal break in over 27 years. A self-proclaimed ‘people person’, he’s now making the most of his flair for networking and has a diary packed with meetings. David is looking forward to a rewarding
new chapter in his life. “I’m excited for what the future holds. Being in control of your destiny is very empowering. One of the big motivators for me was always a better work-life balance, so to be able to have Christmas at home was a joy. My process-driven mentality is well suited to the franchise; I’ve made the effort to hit the ground running and it’s paying off.
p David Ramm
"I'm excited for what the future holds. Being in control of your destiny is very empowering"
Despite a successful, decades-long
career within retail, David always harboured the desire to be his own boss but never considered himself the type to go it alone. In June 2015, David accompanied a friend to The British Franchise Exhibition. “We went to the franchise event just to see what opportunities were out there. I’d looked through the show guide in advance and made a list of brands that I wanted to see. I discounted several very quickly, but everything about ERA screamed quality and professionalism. I spoke to the team for quite some time and I never once felt like I was being sold to. “I’d always wanted to be my own boss but I’m not someone who could set up
a business from scratch, so a franchise suited me down to the ground. I knew that with the training, support and the network, I could make a success of it.” In the meantime, David’s lack of work-
life balance became increasingly difficult to bear. In the summer of 2018, he read about ERA UK’s buyout by its European division and decided it was make-or- break time! “The long hours, lack of flexibility and the stress of my old role left me constantly questioning my future. I reached a point where for my own sake, and my family’s, I needed to make a change. It took a long time to make the leap and join ERA, but they never pressured me, their attitude was: 'of course we would like you to join – but only when it’s right for you’.” After signing up, David embarked
on his training. The tailored, three-step course provides new franchisees with the information and skills necessary to make their franchise a success. This is followed by an 18-month business start-up programme, which provides the ongoing support and motivation to
succeed. David says: “For me, the most valuable part of the support system is the Mentor Programme. My mentor, Alistair, has insights that are priceless. He’s helped me to hone my skills and gain confidence in client meetings, as well as being a good sounding board.”
Although he’s undoubtedly busy, David
is careful to maintain a balanced lifestyle. His new business allows him the freedom and flexibility to spend time with his wife and teenage children, while still having time to watch football, go walking and be more involved with his local church. David concludes: “I felt that ERA would be a recession-proof business that would be as rewarding for me personally as it would be professionally. So far, I was right!” l
EXPENSE REDUCTION ANALYSTS Management consulting 01732 525 901
erafranchise.co.uk joinus@expensereduction.com
BUSINESSFRANCHISE.COM 131
Investment level: £20k-£50k
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