Franchise Focus Turkish delight
Bringing a taste of Turkey to the world, Simit Sarayı has big plans for growth across the globe
INVESTMENT LEVEL: FROM £250,000 S
imit Sarayı opened its fi rst store in 2002 with a motivation to promote simit, a traditional Anatolian delicacy, to Turkey and then to the rest of the world.
Today, the bakery serves nearly one million guests daily, with 11,000 employees in 408 stores in over 20 countries worldwide. Simit Sarayı grows on a franchising system built to guide the investor in the best way for their specifi c circumstances. The system off ers all consultancy services, including location, feasibility, concept management, architectural projects, brand identity and communications. The business follows consumer habits and expectations by using surveys conducted by international research companies. It puts great emphasis on research and development work that gives the company great agility to respond to constantly changing market needs and demands. To survive in a competitive environment the bakery strives to develop original products and off er the perfect product experience to customers across all its stores.
Franchising system
Simit Sarayı is getting closer to its targets each day, according to the indicators of growth performance. The franchise consists of 40 branches internationally. The objective is to reach two million customers daily in 2018 and to be in at least 25 countries. Simit Sarayı’s franchising system is designed to guide the investor in the most accurate way possible through the optimisation of conditions. Furthermore, business managers receive training by specialised staff both before and after the store opening. This consists of equipment and product training, as well as programmes improving managerial and operational skills. The franchise provides consultancy services and ongoing support from the experienced operations team in order to maintain the service quality and standards. Simit Sarayı continuously makes
research to monitor consumer trends and market needs in order to meet expectations with a strong emphasis on
research and development projects. The franchise business works on a unique and inimitable product range in order to keep the leading position in today’s competitive environment.
Products With its modern store design and wide product range, Simit Sarayı is striving to become everyone’s favourite brand. Since the beginning, the bakery has off ered traditional Turkish fl avours and has been a meeting point for local customers. The bakery off ers unforgettable tastes from simit and pastries to cookies and cakes. Simit Sarayı’s aim is to turn every second into an enjoyment. The company works hard to share its unique products and experience in many locations around the world, and it works diligently everyday to not compromise its values and standards, as well as its high-quality products. Simit Sarayı products are produced in its facilities with top-of-the-range equipment. All of the products are prepared under hygienic conditions at the factory, which was designed in a unique way and with the support of the Scientifi c and Technological Research Council of Turkey.
Architectural concept
The franchise selects shops with high visibility and pedestrian circulation.
Street concept
This concept works mostly for main pedestrian routes, squares and shopping streets. Physical criteria:
Simit Sarayı Bakery/café
www.simitsarayi.com/franchise ezgi.ceren@simitsarayi.com 020 7636 4636
September 2017 |
BusinessFranchise.com | 83
• Sales area of 80 metres squared and beyond. Minimum seven metres façade and three metre-high ceiling • Preferably with a yard or terrace
Shopping mall concept
Situated mostly next to the main gates of shopping malls on the ground fl oor. Physical criteria: • Minimum 80 metres squared indoor area, minimum seven metres façade and three metre-high ceiling
• Preferably with a yard or terrace • Cold storage area within the mall
Kiosk-corner shop in shop Situated mostly in metro stations, shopping malls, universities, and petrol stations with high pedestrian circulation but limited residential area. Depending on the circumstances of the location and its physical infrastructure, the product range in these stores may be limited. The physical criteria of the shop: • Minimum 20 metres squared catchment area
• Minimum three façades that allow customer service
• Access to utility infrastructure, such as electricity and water.
Investment:£100k+
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