Cover Story
The grass is greener G
There’s plenty of room for growth with a Greensleeves franchise INVESTMENT LEVEL: FROM £24,950
reensleeves is one of the UK’s largest, fastest-growing and oldest lawn care providers. Through its network of 88 franchises across the UK, the
company provides high-quality, affordable lawn care treatments to over 60,000 customers. Greensleeves continues to grow from strength to strength and is extremely proud to have become the first national lawn care company endorsed by the Which? Trusted Traders scheme. Greensleeves believes that there is a
great deal of satisfaction and pleasure to be gained from looking out onto a well-kept lawn, free of weeds and moss. The job of a Greensleeves franchisee is to analyse and advise on, as well as treat their customers’ lawns, visiting at least five times a year to ensure the lawn is kept green and healthy throughout the seasons. Greensleeves uses only top-quality products in its 10-point plan, which is why its customers turn to the business year after year for expert care and advice. Greensleeves’ treatments are safe for children, pets and plants, and often work out cheaper than doing it yourself. Greensleeves has a high customer demand for its services and many of its new clients are largely generated by personal referrals from existing satisfied customers. The first six months of 2017
has seen Greensleeves experience a steady 15 per cent growth in turnover from 2016. With a 10 per cent increase in customers during this time, the company now has 60,000 customers and 88 franchises across the UK. Greensleeves continues to seek new recruits to join this fast-growing, dynamic business, with around 60 territories still available throughout the country. Each new franchisee is allocated a geographical area that holds a potential client base of at least 80,000 customers. Greensleeves is a business that grows with its franchisees’ enthusiasm and hard work. It provides franchisees with the opportunity to reap the financial benefits straight away, as they can be up and running and generating turnover almost immediately. Many franchisees now employ staff and own more than one van to cover a much larger demographic area, servicing more lawns and increasing their turnover as a direct result. The cost of a Greensleeves franchise is £24,950 plus vat, which includes the provision of a full equipment package comprising machinery, stock, IT software and signage. In addition, franchisees benefit from the support of the independent marketing agencies Greensleeves has carefully selected as approved partners. They not only work
to grow the brand at a national level but franchisees also receive a marketing launch package worth £7,000 that can include leaflet distribution, adverts and a website, along with marketing support, ongoing search engine optimisation and social media assistance moving forward. With 88 successful trading areas at
present and plenty of potential for future growth, Greensleeves offers an excellent franchise package. Greensleeves head office has experienced staff and advisers on hand to assist franchisees with administration, allowing them to get on with the day-to-day running of their business. Existing franchisees come from a wide variety of backgrounds; previous experience of running a business or a background in lawn care is not necessary. Greensleeves has an incredible management system that frequently delivers support and training to franchisees in order to help them succeed. Every new franchisee receives two weeks’ intensive training on all aspects of the business, from the treatments themselves through to finance and marketing, to ensure they are fully prepared.
After the initial training period,
Greensleeves continues to maintain support though face-to-face practical meetings, ensuring franchisees are happy and confident with all the treatments and
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BusinessFranchise.com | September 2017
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