REAL STORIES
By trading exclusively in digital entertainment products, the Complete entertainment eXchange (CeX) has catapulted the buy-and-sell concept into the 21st century
I
n the ever-changing world of technology, the ability of a brand to adapt to the market can make all the diff erence between success and failure. There is no better example of this than CeX. The fl exible structure of the business model has seen it thrive in economic times – both good and bad – and this, together with the passion of their franchisees, has enabled the formation of a global network of outlets in a relatively short space of time.
Left to right: Eamonn, Omar and Samie
and had worked in the company for some years, as had Samie. Omar had a comprehensive training course in store over seven months.
How would you rate the training and support?
The hands-on experience we received was invaluable to our success.
EAMONN, OMAR AND SAMIE RAZAQ
What was your previous occupation and why did you leave? All three of us have worked in retail since a young age. Eamonn was managing a CeX store previous to opening our fi rst store, while Samie did part-time sales assistant work for CeX while at school. We began our fi rst business venture together in 2010 when we opened our fi rst store in Aylesbury. Omar was 21, Eamonn was 20 and Samie was 17. We had always planned on going into business together, and when Omar left university we decided not to wait any longer.
Why did you decide to look into franchising?
A close family friend owned a number of CeX franchise stores and we saw an opportunity to start our own. We had a
What were your criteria for a franchise?
Due to our age we felt it was important that the franchisor was able to provide a good support network to help us develop. CeX provided that support from the outset.
What appealed most about a CeX franchise? We are passionate about consumer tech, and we relished the chance to work with a well-established brand.
What training did you receive? Eamonn had management experience
Since becoming a franchise owner, is it how you expected it to be? I’m not sure if we knew exactly what to expect. We came into it with little life or work experience, and we had a lot of learning to do very quickly! We felt it would be a challenge but we were ready for it; so, in some respects, yes, but being in business is full of surprises.
The brothers have opened four CeX stores since 2010
good understanding of the business due to Eamonn and Samie previously working for the company.
What support have you received? We have found CeX very quick to act if we’ve ever needed support. There are friendly and accessible points of contact for all departments.
What aspect of it have you found most benefi cial?
In the early days we would pop in to the CeX support centre and go through our sales and stock turns with our assigned commercial team member and the other expert on hand to help us. They helped us to understand where to look for weak points in our store, such as low stock trends, and how to identify them, along with understanding what may lead to poor sales performance. We know CeX is always there to help and guide us.
CeX
Act now to fi nd out more and secure your location:
webuy.com/franchising September 2017 |
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