Spotlight Franchise
Introducing… F
ounded in 2010 by Paul Lorimer- Wing, easyGym is the high-value, low-cost technology-driven gym brand and is part of the easy family of brands. Now, seven
years later, and having invested £25million and some serious sweat and legwork in testing the model themselves, the founders of easyGym ripped up the rulebook by breaking down barriers to traditional gym member recruitment.
The first easyGym opened in 2011 in
Wood Green, North London, with more than 5,000 members. Now, the company is moving towards a total membership in excess of 75,000 across 15 ‘big box’ gym sites in the UK.
As an avid gym-goer himself, Paul
frequently paid for stuff he did not use, including receptions, pools, saunas and steam rooms. He felt inspired to set up a new kind of fitness club that stripped out the unnecessary details and offered a better training experience than you would get from traditional, mainstream gyms – but for a fraction of the price. With a proven track record of generating
returns for investors and making cross border ventures a success, Paul’s previous role at a leading private equity real estate fund saw him oversee a portfolio of retail assets worth more than £500million.
Working alongside top financial minds, it was there that he developed his skills and his sixth sense for sourcing investments and driving investor returns.
Heading up the easyGym franchise offer is global development director Karl Dietrich, formerly UK and Ireland’s head at a world- leading gym franchise.
Karl brings with him a wealth of experience gained from working in the fitness and leisure business for over 20 years, including additional commercial roles in the gym, sport and equipment supply sectors of the industry.
He says: “I’ve been in the franchise industry for some time now and knew straight away that the easyGym model is ripping up the rulebook. It’s making more, possible. I would recommend anyone considering a gym franchise to come and talk to us; we’d love to set you on your way and take every step with you.” It was the potential to shape a new franchise proposition from a world-class brand with the proven product of easyGym that triggered Karl to join the highly experienced easyGym management team. Supporting this growth is obesity
reaching epidemic levels, social media fuelling an obsession with ‘the body beautiful’ and economic uncertainty traditionally contributing to spikes in gym
118 |
BusinessFranchise.com | September 2017
…easyGym, the brand with 98 per cent consumer recognition and a plan to grow globally
membership – the number of Brits using private health and fitness clubs is forecast to grow by 20 per cent over the next five years. The industry is also predicted to reach 6.5 million active gym users by 2020, according to Mintel.
The final piece of the jigsaw complementing the senior team is chief financial officer Farayi Hobwana, with a passion for business performance, technology planning and implementing key strategic systems. Farayi brings with him a wealth of experience and over 20 years as a chartered accountant, holding prestigious roles within finance, banking and consultancy. By completing the team, he is very excited about the next chapter of easyGym’s growth. easyGym is aiming to recruit franchise gym entrepreneurs domestically and globally. With the first three franchisees already engaged, and following hundreds of enquiries in recent weeks from people keen to take control of their financial prospects, the future is looking great for the easyGym brand and its forthcoming network of franchisees.
franchise@easygym.co.uk
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