Franchise Owner Matt winning PlanningCLUB of the Year
of £21,000 through a mixture of two- day coaching events, group coaching and one-to-one coaching. My year one turnover was £53,751 and year two totalled £111,500, which was similar to what I reached with my other franchise, but the profi t margin is much better with my ActionCOACH business. “The rewards aren’t solely fi nancial.
business and recruit a team to run it would also provide a fantastic insight into the support and guidance ActionCOACH and its proven strategies and tactics provides to business owners.”
Becoming an Action Coach From October 2014 to April 2015, Matt and Mark worked together to build a management team and, in the process, the business became a valuable entity. Matt had now reached the point where he was happy to move his focus on to becoming an Action Coach himself and he fl ew out to Las Vegas to begin his initial training. “You are completely immersed in the ActionCOACH culture during the training – I loved it. Having been coached, and as a business owner, I could see how much of the learnings could be applied. I had been looking for a new challenge and I was more motivated than ever. I moved to a mentality of soaking up as much learning as I could. “When you start an ActionCOACH franchise, you are given a Master Coach until you reach a good level of income. Mark Jennings is a franchise owner but also a Master Coach with the UK support team of over 60 people and I kept that relationship going.
“I launched my ActionCOACH franchise in May 2015 and quickly moved to service offi ces, as I secured three clients in the fi rst two months through business networking events with Business Network International. My sports franchise business was doing so well, I was able to invest heavily in marketing for my new business and I developed a strategy to take on a dedicated marketing manager and run regular events.”
Matt’s strategy worked but not exactly as he intended. His goal was to have fi ve businesses at each monthly PlanningCLUB and convert two clients from each. He didn’t always get fi ve clients to join the event every month but his conversion rate was much better that the 40 per cent he had envisaged.
In fact, PlanningCLUB delegates have loved the Profi tPLUS fi ve-year business plan product so much, over 80 per cent have hired Matt as an Action Coach to work with them on an ongoing basis to help them implement their plan. Matt has loved the Profi tPlus products so much he’s bought that franchise, too!
“Trialling ActionCOACH was the best thing I’ve ever done in my working life and it’s making a difference to the lives of people in my community, too”
A growing business and family “It wasn’t just my business that was growing, my family was, too. In June 2016, my wife gave birth to twin boys, Ralph and William. The importance of creating a business that would allow more fl exibility for work-life balance increased by 200 per cent that day. “Two years into my ActionCOACH business, my sports franchise is sold and I’ve reached a monthly client income
I get a real boost every time one of my clients makes progress. Trinity Accountants increased its turnover by 125 per cent in the fi rst 12 months of coaching, with a 400 per cent upturn in profi ts. By switching to working on rather than in her business, Samantha Rollins is now planning to get her fi rm into the top 100 accountants. “I have my own goals for the future, which include growing my business into a fi rm of multiple coaches that works without me and hits a turnover of £2million by our fi fth year.”
Matt continues his love of sport and enjoys the events that ActionCOACH manages as part of over 70 days of support a year to the network. “Going into business can be lonely but we have a community I expect many other franchises would envy. The support given as part of my sports franchise was good but ActionCOACH’s is extraordinary. I’ve played cricket at Lords, taken part in MasterCLASSES and the culture that I fi rst read about during my research has proven to be exactly what I expected and more. “I’ve been able to access PR support to
promote a project with Rugby First, which has now expanded into the wider borough to reach more businesses. I’ve also chosen to support a charity in my local area and hope to widen their impact through business coaching. Trialling ActionCOACH was the best thing I’ve ever done in my working life and it’s making a diff erence to the lives of people in my community, too.”
Next steps
If you’d like to make a diff erence in your community and you: • Get a buzz from helping others succeed • Love learning and developing yourself • Have enjoyed success in your career or sport…
…then make sure you fi nd out more by watching the six-minute overview video at
www.actioncoach.co.uk
ActionCOACH Business services
www.actioncoach.co.uk ukrecruitment@actioncoach.com 01284 701 648
September 2017 |
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