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Franchise Advice


• The franchisee achieving the required targets in terms of sales or revenue, usually measured against the performance of the network as a whole


• The franchisee agreeing to sign the franchisor’s current franchise agreement


• The franchisee undergoing further training to ensure that the business is operating in accordance with the franchisor’s current standards


• The franchisee agreeing to replace and upgrade equipment, vehicles and shopfi ttings where appropriate.


This list is not exhaustive and the


provisions of your own franchise agreement will be the ones that apply to you. The important point to bear in mind is that the right to renew is subject to the conditions in your agreement being satisfi ed. If the franchisee cannot fulfi l the conditions, the franchisor is not obliged to renew the agreement. The condition requiring the franchisee to enter into the current form of agreement, which may contain diff erent terms including diff erent fi nancial provisions, is one that often takes them by surprise.


The assumption is that the right to renew provides the right to continue on exactly the same terms and this is rarely the case. The reasoning behind the condition is that the franchisor may have changed its system during the course of the initial franchise term to refl ect changes in operating practices; there may also be changes in the law that need to be refl ected in the contract. The time of renewal provides the franchisor with the opportunity to bring the renewing franchisee onto the same terms as the franchisor off ers to new franchisees entering the network. The idea is that all franchisees in the network operate on the same contractual terms as far as possible. The time of renewal is an opportunity for franchisees to upgrade equipment and vehicles to ensure that they adopt the new trading style and are able to off er a uniform trading experience to customers. In acquiring a franchise it is important to remember that the franchisor can dictate standards throughout the period of time in which the franchisee holds the licence to franchise.


It is sensible to ask the franchisor well September 2017 | BusinessFranchise.com | 45


in advance of the renewal date to provide details of the investment required to renew in order to satisfy the franchisor’s renewal criteria. It is not good practice to require the franchisee to pay another full fee, but it is common to pay a small renewal fee, together with the franchisor’s reasonable administrative costs in dealing with the renewal process.


As with so many aspects of the


relationship between franchisor and franchisee it is benefi cial to ask searching questions about the renewal process at the outset and before committing to the franchise investment. This way, you are fully informed of what is required to operate the franchise for as long as you wish to continue.


About the author


Jane Masih is director and head of franchising at Owen White Solicitors


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