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Franchise Focus Wheels in motion


Join the alloy wheel remanufacturing revolution with a Rader International franchise


INVESTMENT LEVEL: FROM £250,000 R


ader International is a specialist alloy wheel remanufacturing franchise model with a diff erence. While existing small alloy wheel


refurbishers are commonplace, often off ering subpar service, Rader International caters for main dealers, bodyshops and de-fl eeters, with unsurpassed service and quality levels that fi t within the turnaround times dictated within this fast-paced automotive arena. Rader is growing rapidly, with the


Traff ord Park HQ only being commissioned in August 2015, and now boasts over 25,000 alloy wheels remanufactured to date! Raders two and three are in the East and West Midlands, and serve an agreed county-based territory. Rader four will be in Scotland, and is fi rmly in the pipeline. Rader will eventually reach saturation with 12 to 15 systems nationwide, so


opportunities are strictly limited, although there is already international interest. Rader is unique within franchising, as it is a true one-stop shop capable of: supporting site selection survey; liaising with energy suppliers; designing and building the remanufacturing system to suit; providing full pre- and post- installation staff training; marketing; full technical aftercare; fi nance support; and all necessary consumables, inclusive of coatings.


Alloy wheels are becoming standard


fi t on all vehicles, with diamond-turned wheels becoming increasingly popular. It is these wheels that Rader started remanufacturing as a specialist area, eventually extending the service to all styles by popular demand. Rader will become the fi rst of its kind in the industry, with national coverage as the ultimate goal. All Rader centres


will be working a replica of the process, service and quality level found at Rader HQ. What’s more, a Rader system can be bolted onto an existing automotive business quite easily, or within a building measuring just 1,500 sq ft. In all cases, the level of support is unsurpassed.


Rader International Wheel remanufacturing


www.raderinternational.com neil@raderinternational.com 0161 877 1580


September 2017 | BusinessFranchise.com | 77


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