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COLUMN


vision board by Judith Mishler


Judith began her millinery career making hand-dyed and braided raffia hats and taught the craft at wearable art shows around the US. Her millinery supplier business Judith M Millinery Supply House came to life in 1994, passing to new owners at the beginning of 2021. Judith continues to support conferences and contests, believing it furthers all millinery business when the tradition is affirmed through these events.


Denise Wallace-Spriggs was enjoying a full life, immersed in the world of millinery and theatre. She worked at the Huntington Theatre as the Crafts Artisan/Dyer and as Lecturer in the Boston University School of Theatre. Like most people in our field, in April of 2020, she suddenly found herself without work. She still had her own millinery business, DWS Millinery (www.denisewallacespriggs.com), but what could she do with it while everyone was locked down at home? The lockdowns of the past couple


of years have been difficult for all types of businesses, large and small. But now, some countries and regions are finally opening, loosening Covid restrictions, and encouraging their citizens to return to work, school, and so forth. If you’re located in one of those regions, you probably find yourself wondering what to do about your struggling business. Do you reinvest and plunge full steam ahead? Keep at it, possibly letting it die a slow death? Pull the plug altogether and start again? It’s a daunting decision. This article is for those who may


Do you have questions related to this article?


Contact Judith Mishler at judithmhats@zoho.com


48 | the hat magazine #93


need help to restart their business. There are business plans that can help, and I encourage you to look at your existing plan and see whether it needs adjusting. If you never wrote a business plan, please consider doing so right now. It will help you when seeking to discuss your business with banks and other financial institutions.


The revisited


So, let’s go back to your beginnings, and consider what you see or dream when looking at your business. Back in Issue 78 (page 58) of The


Hat Magazine, I wrote about creating a vision board to aid in growing my own business. I would like to return to that Vision Board discussion with fresh ideas for growing a business while amid or following the pandemic. Not all of us feel like we have a vision for where we are going. But we all have dreams and hopes, so I like to call this type of planning a Dream Board. Let’s make it a tangible board we can hang on the wall. Let’s write out our dreams and tack them on the board. If images help you, cut out pictures, or sketch ideas, that represent what you are dreaming.


To assist you in thinking about the things you would like to happen in your millinery life, ask yourself a few questions: 1. What do I desire most in my millinery life?


2. What is my reason for wanting to refresh the business I already own?


3. What do I hope will happen in this dream business during the next few years?


Now ask yourself: 1. Am I where I want to be? 2. If not, what are ways to take me down the road I desire?


3. What would I do if I knew I could not fail?


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