COLUMN
Workshop, Beijing, 2017
I suppose she didn’t know what she had signed up for (or paid for) beforehand.
Workshop, Shanghai, 2017
The workshops continued! I gave them for Mother’s Day, Children’s Day (very big in China), Valentine’s Day (aka Singles Day in China), and themed ones for Christmas and for Easter bonnets. I have had participants ranging in age from 6 to 100 years old. Then I was contacted by companies, or their PR firms, who wanted to offer workshops to their employees or special clients. De Beers, of the diamonds, flew me to Shanghai for two days of back- to-back workshops for their VVIP clients (who bought houses worth of diamonds I presume!) in a suite at the Peninsula Hotel right on the Bund. The latest diamond collection was on display in glass cases in this private suite surrounded by well- dressed security guards wearing white gloves. There was a grand Yamaha piano with player, tiered plates full of sweets, and goodie bags with bottles of Veuve Clicquot among other treats. De Beers also flew me to Nanjing for their next VVIP hat- making workshop. “Finally something new, and not flower arranging like we always do!’’ was the feedback I got from participants.
46 | the hat magazine #93
Porsche hired me as part of their ‘family day’ in Shanghai – an event for Porsche owners to enjoy with their families. As opposed to the West, where the average Porsche buyer is male and around the age of 50, in China the average age of a Porsche buyer is just 36, and 47 per cent of them are female, according to
CampaignAsia.com. They are usually just starting a family or have young children, so a family day was a smart promotional idea organised by their PR firm. Besides top-end refreshments, the activities set up in the Porsche showroom for the kids featured a huge table with toy race cars zooming over an electric track, and a make-up station with lights around the mirrors Hollywood-style, where kids would have their hair and make-up done then proceed to a pop-up shop of designer French children’s clothes, where the child could choose and change into any outfit they wanted, with a stylist on hand. They could then proceed to the photoshoot area where the kids would be photographed professionally on set or in any of the shiny cars in the Porsche showroom, of course. These photos would then be printed in a book on location and given to the family as a souvenir before they left the event that day.
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