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REPORT


hat events Why


could be just what your business needs


by Katherine Elizabeth


It’s no secret that businesses have struggled over the last two years especially. And in the millinery world, hat makers and designers have been searching for ways that they can not only survive but thrive in 2022 and beyond. But have you considered hosting millinery events or even masterclasses? Not only is it a great way to get your business name out there; it will also allow you to tap into a new market and could be all the difference between success and failure over the next few months. Here, Katherine Elizabeth from Katherine Elizabeth Millinery (UK) explains how millinery events have shaped and changed her business for the better.


A new beginning


We’re on the other side of the pandemic now and, thankfully, things are starting to look up for the millinery community. Weddings are happening again, and the racing season is getting back to normal. I know we’re all hoping that this year will be a bumper one, but if you’re looking to give your business a boost even further, why not consider millinery events? You see, over the years, these


types of events have really helped my business. It’s a great way to bring in extra income, which in turn can help to pay for new collections, business expenses and studio costs. But that’s not the only reason. It’s an opportunity to meet new people,


42 | the hat magazine #93


Photo: Dan Weill Photography


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