REPORT
travel to incredible places and ensure your service offering is varied and meeting the demands of even more audiences. I’ve loved putting on the events and have been in some fantastic hotels and beautiful venues because of it – Devon, Wales, Manchester and even Sweden. It really never gets old.
Everyone’s invited
After so many months inside and with restrictions in what felt like every part of our life, it’s so incredible to be able to get out again and see our friends and family. And hat events are a great way to try something new. Your guests don’t need to be a pro either, and no matter how creative someone is, they’re guaranteed to enjoy the event and get some satisfaction from it. As a milliner, an event is quite straightforward to put on or manage – not to mention incredibly fun! Usually I do group events for a hen party, birthday or other private celebration. One way or another, everyone’s uber-excited. I spend the first part of the session explaining the outcome and revealing a few handy pieces of advice to help with the design. Of course, I encourage everyone to come up with their own creations, but I’m always on hand to suggest and support everyone in the group as we go. The best part of these millinery events is when
you see people’s faces light up after you show them what they can do with some feathers and millinery materials. It’s lovely to see them all excited about creating something. And they get to take it home with them, and they could even wear it to an upcoming event or wedding! I love that this is something they’ll probably treasure for years to come, and it’s a great way to bring people who have never made a hat before into the world of millinery.
Never-ending satisfaction
I honestly get so much out of the events myself. For starters, they are not hard to arrange – unlike hat classes. Here, you spend hours trying to get people to come at the right time on a specific day and fill up all the spaces. This is not only time-consuming but exhausting! Millinery events, on the other hand, are about attracting people who want you to teach them as a group, not individually. This makes life so much easier; you can deal with one person and spend more time making it memorable for the group. I’m always amazed at the creativity that comes
out of these events, too; everyone’s headpieces are always so different. Hey, you might even get inspired yourself!
Things to consider
If you’d like to put on a millinery event, my first piece of advice would be to do it! Of course, you need to think about the type of people you want to attract – hen parties, birthdays, private events. If you’re just starting out, you may find that having a theme makes planning the event easier.
You could choose a vintage-themed millinery event and make pieces fit for the Roaring Twenties or glam Forties. Or maybe you might go with the seasons or even upcoming national days like Mother’s Day or Valentine’s. Of course, it goes without saying that you’ll need to invest in the appropriate fabrics, beads and ribbons, and you may even want to decorate the space where the class will take place.
Hat by Katherine Elizabeth
may 2022 | 43
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