THE OFFICIAL NEWSPAPER FROM IBC
09:30-18:00
SATURDAY 14 SEPTEMBER 2024
TECH STRATEGIES PROPEL NEW BROADCASTER BUSINESS MODELS
INSIDE
Innovating for audiences Personalised content, broad catalogues and intuitive interfaces help meet consumer demand Page 03
Keeping AI honest Regulators are tightening the noose when it comes to genAI regulation Page 06
Thriving amid change The IABM’s Darren Whitehead highlights ‘real and growing’ opportunities for broadcast and media Page 18
Mobile TV – fi nally? BTS VP of Conferences Peter Siebert says 5G Broadcast makes one-to-many TV broadcasts to handhelds a reality Page 20
(L-R): Rob Ambrose, Caretta Research; Grace Boswood, Channel 4; Cristina Gomila, Sky; and Sinead Greenaway, BBC BY MONICA HECK
The key to a sound technology strategy is making the right purchasing decisions in the face of huge pressures, according to Rob Ambrose, Co-founder, Caretta Research, at the IBC Conference session ‘Building the Future of Tech’. “Market data shows there is still pressure in the way consumption habits are changing and how it’s feeding into advertising revenues,” added Ambrose. Grace Boswood, Technology
Director at Channel 4, said the broadcaster’s next focus is the redevelopment of its streaming platform, which generates close
to 30% of its revenue, as well as increasing its presence on YouTube and TikTok. “We have to be on platforms
where our consumers are,” said Boswood. “We don’t have all the answers yet but if we don’t meet our target and double our social views, our audience will watch something else.”
Cristina Gomila, MD, Content
Technology and Innovation at Sky, is excited that cloud enables the delivery of more content and more personalised fan experiences. “For the US Open, we covered 16 tennis court feeds for the fi rst time, not just the top two courts,” she
saud. “If you work differently with technology and with effi ciencies in production, it can become fi nancially viable and enable a better customer experience.” Sinead Greenaway, Director
for Broadcast and End User Technology, BBC, outlined how the public service behemoth has fully refreshed its technology strategy over the past two years, with a focus on both delivering more content to more audiences on all platforms faster, and on giving the best possible experience. “The best tech in the world doesn’t move the dial unless you make the right investments,” she concluded.
IBC Accelerators ‘Connecting Live Performances of the Future with ULL-AVLM’ and ‘Scalable Ultra-Low Latency Streaming for Premium Sports’ presented today
Exhibitor news Products launched and deals made – all the latest news from across the IBC Halls Page 32
SHOW INFORMATION Conference programme, session agendas, fl oorplan and exhibitor list Page 39
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