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Kevin O’Meara, Global Head of Marketing, Tata Comms Media
and streaming distribution points, media companies need to be able to scale up and go to market fast. It’s critical for them to launch new, boundary-stretching content offerings across live, linear and on- demand platforms as they address changing consumer behaviours and increasing demands for fresh and exciting viewing experiences.
What are the biggest
challenges facing the media and entertainment industry? Increasing complexity across the media and entertainment marketplace, along with rising content costs, has placed a new premium on efficiency, agility and the ability to rapidly innovate for media companies. Being able to improve in these areas and do more with less are the biggest challenges facing content owners and rightsholders today. As they seek to expand across a rapidly growing number of formats, devices, international markets
How is your company helping its customers to address the challenges faced by the media and entertainment industry? Media companies are looking for trusted service and technology partners that give them the flexibility, efficiency and innovative solutions they need. Tata Comms Media’s end-to-end global production and delivery capabilities enable content owners and rightsholders to produce and distribute content more effectively. Tapping our wide-ranging cloud offering, global comms infrastructure and deep on-the- ground expertise and experience empowers our clients to leverage and customise the mix of services they require – from contribution to
production to clipping and editing to distribution.
What are the main areas of focus for your company during IBC2024? At IBC2024, Tata Comms Media is spotlighting our extensive and proven cloud services. These services drive growth in the distributed and remote production of live sports, enable broadcast- quality streaming of enterprise events such as global product launches and conferences, and power an expanding array of news outlets and influencers in this year of elections. We will also showcase our recently launched world-class production and delivery facility in Los Angeles, The Switch @ Victory.
Which trends or themes do you expect to emerge during IBC2024? The big trends we see emerging as a focus at IBC2024 include: • Soaring demand for live programming feeding innovations in sports, news and entertainment • Growing acceptance of cloud- based production and delivery and
channel origination and playout • The drive to improve sustainability across the M&E sector • Greater reliance on IP and the public internet for contribution, transmission and satellite distribution replacement • Ongoing adoption of deep learning and artificial intelligence, including the use of DL/AI to optimise workflows.
What sets your company apart as a technology leader? Tata Comms Media is the only truly global and media-centric services provider with the scale, agility and expertise to give any type of content owner or rightsholder the mix of services they need – regardless of where they are. With a footprint that spans every region and a worldwide infrastructure backbone that we continually invest in, Tata Comms Media is trusted each day by the world’s biggest and most prestigious media companies to deliver content worth billions of dollars. 14.H06
BOOST MONESTISATION AND ENGAGEMENT WITH CLICK2 Broadpeak
BY KIRSTY HAZLEWOOD
Demos of several monetisation services are being shown for the first time in Europe by Broadpeak, including Click2 interactive targeted ads. These enable viewers to interact as they are watching video streaming services, opening up a new type of ad inventory for video service providers, while boosting viewer engagement and monetisation. Spot2Spot addressable TV enables content providers to replace specific spots within the ad break. This technology is powering
individual preferences, allowing the creation of personalised streaming experiences that drive viewer engagement. Jacques Le Mancq, CEO,
Streaming suite: Personalised ad experiences drive viewer engagement
targeted ad insertion for leading service providers, including French TV network TF1. Available on the company’s
broadpeak.io SaaS platform, Broadpeak’s server-side ad insertion empowers video service providers to tailor content to
Broadpeak, said: “By embracing our cutting-edge video streaming solutions, service providers and content owners can significantly cut down on the costs typically linked to video streaming while enhancing their offerings to drive higher monetisation. We are also proud to present how our solutions can contribute to more sustainable streaming, which reflects our dedication to environmentally responsible innovation.” 1.F83
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