08
FINDING A BALANCE: STREAMERS PUSH TO PROFITABILITY BY ADRIAN PENNINGTON
Desperate to fi nd a balance between profi tability and growth, media companies are ‘throwing business models at the wall’, a trio of leading executives said during a Showcase Theatre session yesterday.
Anshul Kapoor, Head of Media and Games Market Development, Google Cloud, said: “The business of content provision and distribution used to be growth at all costs but now it’s also about profi tability. That means experimenting with ad funding, ad loads and subscription with transaction services on top. Customers are taking data-driven decisions about what piece of content should be released to what business model.” Phil Wiser, EVP and Global CTO, Paramount, said: “The
(L-R): Max Signorelli, Omdia; Anshul Kapoor, Google Cloud; Vijay Sajja, Evergent; Phil Wiser, Paramount
big question is whether media companies like ourselves or Warner Bros. Discovery will stay vertically integrated on the streaming side, or whether hyperscale companies like Google will re-aggregate consumers around video. The jury’s still out.” Vijay Sajja, Founder & CEO, Evergent Technologies, agreed
ADVANCING AT LIGHTSPEED Telestream
BY KEVIN EMMOTT
The VLS-300 is the fi rst in Telestream’s next generation of Lightspeed servers.
Boasting two Nvidia A4000 GPUs at its core, the VLS-300 delivers a 30% performance boost over its predecessor and is purpose-built for the demands of high-volume
that content distribution has become a push to profi tability. “It’s now about offering all options to all consumers all the time.” Citing Sony’s 450 million users in India, Sajja said: “You need fl exibility in your back offi ce to offer different things to different users and monetise the eyeballs.” When it comes to transforming
the operating model of a studio like Paramount, the challenge is not the technology but “bringing people along for the ride”, Wiser said. “Technology changes faster than people do. A big part of our time is spent educating around technology. We even sit in on productions to talk through ideas rather than try to push top-down.”
transcoding and media processing.
Featuring all solid-state storage, the VLS-300 boasts NVMe 800GB OS drives and dual 1.92TB media storage RAID drive bays, along with versatile Ethernet options. It is also ready for additional 25G and 100G network confi gurations. Simon Clarke, CTO, Telestream, said: “With higher resolutions, HDR and Dolby Vision we are
Clarke: ‘The VLS-300 gives customers the capacity to produce more content’
seeing huge demand, and our customers are telling us that they need a faster turnaround on long-form content. The VLS-300
is not only faster, but it also gives our customers the capacity to produce more content.” 7.B11
Beating generation: Banging the drum ahead of the launch of its new Argo M plug-and-play IP console, ImPulse V cloud DSP processing engine and upgraded True Control 2.0 products, Calrec Audio built on the Argonaut theme it introduced when it unveiled the Argo console with a thumping procession through Hall 8. Designed for small to medium applications, Argo M is a plug-and-play SMPTE 2110 native console with a compact 24- or 36-fader footprint.
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