36
DATA-DRIVEN SUSTAINABILITY IN MEDIA AND ENTERTAINMENT
Simon Parkinson, Managing Director, Dot Group
In today’s media and entertainment landscape, fi nancial effi ciency and environmental sustainability are no longer separate goals – they’re two sides of the same coin. As the industry grapples with increasing scrutiny of its environmental impact, from regulations like the EU’s Corporate Sustainability Reporting Directive to evolving customer expectations, it’s clear that sustainability is no longer optional; it’s a business imperative.
But how can media companies balance their bottom line with their carbon footprint? The answer lies in the integration of GreenOps and FinOps, powered by advanced data analytics and artifi cial intelligence. GreenOps aims to optimise IT
environments for sustainability alongside cost and performance, while FinOps focuses on maximising the business value of cloud investments. Together, they create a powerful framework for aligning technology investments with both business value and environmental responsibility. We’ve seen this approach yield
impressive results. Take, for example, The Championships, Wimbledon. By leveraging IBM Envizi for ESG reporting and data management, they’ve made signifi cant strides in sustainability. This tool has empowered more informed, data-driven decision-making, accelerating their journey towards net-zero emissions.
“Sustainability and profi tability are not mutually exclusive. With the right tools and approach, they can go hand in hand”
Complementing this, AI-powered solutions like IBM Apptio offer comprehensive tracking of IT carbon footprints, align sustainability metrics with business applications, calculate effi cient carbon unit costs, and provide actionable insights for improvement. This isn’t just about ticking boxes for compliance. It’s about driving real business value. The economic benefi ts are clear: cost savings through resource optimisation, improved forecasting and budgeting
NARROW BEAMLIGHT REPLICATES SUNLIGHT Godox Photo Equipment BY DAVID FOX
The Godox BeamLight Max90 refl ector is designed for long- distance cinematic-grade parallel beam lighting. It is suitable for replicating natural sunlight, particularly when combined with Cine Lighting Refl ectors LiteFlow, creating an optimal parallel lighting system that maximises lighting effi ciency. It can be fi tted to any light with
a G-mount (Godox’s own mount) such as the Godox MG2400Bi and MG1200Bi bi-colour LED fi xtures. The BeamLight Max90 can provide a beam angle of 5°, reaching distances of over 280m, or turning the fi xtures into parallel light sources as it delivers powerful parallel beams with slow decay and high effi ciency.
When combined with the MG2400Bi, it offers brightness comparable to a traditional 12K HMI fi xture while reducing power requirements and simplifying setup.
capabilities, risk mitigation, and enhanced decision-making through data-driven insights. But perhaps more importantly, by optimising resource use, companies are also reducing their environmental impact – using less energy, generating fewer emissions and contributing to broader sustainability goals. As we move forward, the integration
of GreenOps and FinOps, supported by sophisticated tools like IBM Envizi and IBM Apptio, will become increasingly crucial for media and entertainment companies. Those who embrace these technologies and methodologies will be better positioned to navigate the complex landscape of fi nancial performance and environmental responsibility. The message is clear: sustainability and
profi tability are not mutually exclusive. With the right tools and approach, they can go hand in hand, driving business success in a world that increasingly demands both. As more companies in our industry recognise this, we can look forward to a future where success is measured not just in profi ts, but in positive impact on our planet.
14.AIP14
OPINION
Sun beam: The Godox BeamLight Max90 fi tted to its MG2400Bi The BeamLight Max90 uses a
fl exible yoke design that enhances space effi ciency and facilitates easy transportation in the included fl ight
case. The yoke offers considerable adaptability for easily adjusting angles, for versatile lighting setups. 12.H38
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