#IBC2024
DELIVERING INSIGHTS AND YIELDING VALUE FOR TELCOS
George Gelavis, Founder and Executive Chair, Hoppr
Telcos offering triple or quad play services are intertwined with their customer’s everyday lives in ways that few industries can match. These unparalleled insights serve as the Rosetta Stone of customer and employee satisfaction, creating a better user experience as customer needs evolve.
AUDIENCE INSIGHTS DRIVE CUSTOMER UNDERSTANDING AND PREDICT BEHAVIOUR Understanding customers is crucial to gaining a commercial advantage in a competitive landscape. Hoppr’s platform provides audience insights that reveal viewing behaviours and how content is consumed from linear TV to streaming apps – whether on the biggest screen in the home or mobile devices on the go. By combining these insights with their data, operators gain a comprehensive view of their customers’ characteristics. Early warning signs of dissatisfaction are detected and churn is predicted; enabling timely, personalised offers to be made direct to the customer. Enhanced customer satisfaction increases competitive edge and maximises ARPU.
REVOLUTIONISING LINEAR ADVERTISING Many operators are contemplating dynamic ad insertion platforms, but why not target real-time total audience measurement? Hoppr’s insights decisively show who has and hasn’t seen a linear ad, free-to-air or otherwise. The notion of prime time and programme audience size is turned on its head.
“Understanding customers is crucial to gaining a commercial advantage in a competitive landscape”
Through clear audience planning, unsold inventory is reduced. Every ad spot is utilised effectively, revenue increases, and there is a clear ROI for advertisers. Hoppr’s platform allows advertisers to plan, buy and measure where real-time audiences are, using an operator’s existing ad insertion platform – guaranteeing increased reach and frequency at an optimised cost per TARP (target audience rating point).
AUDIO CONTRIBUTION EVOLVES StreamGuys BY KEVIN EMMOTT
On show at IBC for the fi rst time, the Refl ector Evo Cloud Service is designed for enterprise-level audio contribution and distribution. Positioned as a reliable solution for studio-to-transmitter, studio-to- studio networking and syndicated programme delivery, it is available as a monthly SaaS option.
NEW ADDITIONAL AD INVENTORY IN THE MOMENTS THAT MATTER Delivering solutions to reach the unreachable audience either before, or after, they have consumed content on a streaming app, mitigates the fact that around 30% of the audience doesn’t watch any linear TV. This unique capability is crucial for advertisers targeting a diverse viewing audience. Hoppr creates additional inventory by inserting ads in the user interface at critical moments. Ads are only served when the audience interacts via the remote control, ensuring a guaranteed audience and avoiding an empty room. We record audience behaviour before, during and after an ad is delivered, providing valuable insights for advertisers.
THE FUTURE OF TV ADVERTISING By increasing customer understanding, maximising ad revenue and engaging audiences more effectively, telcos can unlock unprecedented value and stay ahead in a rapidly evolving market. The future of TV advertising is here, and it’s powered by Hoppr.
Balcony Suite 22, Hall 1
77 OPINION
StreamGuys has confi gured the network with primary and backup streams to optimise resilience. Streams are encoded through Barix audio-over-IP hardware codecs and sent into the Evo cloud. Along the way, lost packets are recovered and reassembled within these redundant paths before reaching the Barix decoding hardware. For syndicated programme delivery, contact closures built into the Barix hardware provide network affi liates
SaaS cloud service Evo uses the Barix LX400 AoIP codec
with precisely timed triggers for local ad breaks.
Also new for IBC, StreamGuys has improved alerting applications that allow networks to target alerts, ensuring that important notifi cations are prioritised for affected affi liates.
The Barix hardware has also been updated to offer high-effi ciency compression options alongside uncompressed PCM streaming for premium quality and legacy compression options. 8.C76
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
