#IBC2024
HI-5 SX PROVES HANDY FOR CAMERA CONTROL Arri BY DAVID FOX
The upcoming Hi-5 SX is a single-axis wireless hand unit for camera and lens control that offers fl exible upgrade options. Said to be weatherproof and hard-wearing, it can control almost any lens on any camera. It is more affordable than the
three-axis Hi-5, with which it shares the same ergonomic design, and can easily be upgraded to full Hi-5 functionality via optional software licences. The large display is easy to read, and the touchscreen
Say Hi: Arri’s Hi-5 ecosystem with the Hi-5 SX, ZMU-4 and Hi-5
interface is based on a camera GUI. Arri offers swappable radio modules for the Hi-5 and Hi-5 SX, allowing crews to choose
the most suitable module for any shooting location or to meet regional frequency regulations. Compatible with existing Hi-5
WHALE OS MAKES A SPLASH WITH AI UPDATE Zeasn
Whale TV is a software licensing BY ANNE MORRIS
Whale TV from Zeasn is announcing the next generation of its independent TV operating system. Whale OS 10, which comes with AI-supported recommendations, supports all entertainment options, whether it is streamed, broadcast or playing on a connected device, and is expected to start shipping in the fi rst quarter of 2025.
programme that enables TV brands to build smart TVs. Consumers can also download hundreds of streaming apps from the Whale TV Store, including Netfl ix, Amazon Prime Video and YouTube. Whale TV has partnered with more than 400 TV brands to date.
Raymond Chung, CTO of Whale TV, said: “We get to work every day to make TV better for everyone. We play a pivotal role in enabling
Chung: ‘More and more TV
brands license a TV OS instead of building their own’
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licences, such as Cinefade, RED camera control and Focusbug, there are also two new software licences: the Hi-5 SX Plus licence enables lens mapping, Custom Smart Ring creation, six additional user buttons, tail slate mode and more; while the Hi-5 SX All-Axis licence enables simultaneous use of the knob, slider and force-pad for three- axis lens control, as well as complete display information, AUX1 axis and full virtual T-stop and focal length features. When both are installed the Hi-5 SX is functionally indistinguishable from the Hi-5. 12.F21
consumers to navigate their TV entertainment seamlessly, but also empower content partners and advertisers to build and reach engaged audiences. We are seeing more and more TV brands that license a TV OS instead of building their own. With more than 13 years of experience we deliver them a TV OS that is ready for global deployment and is tried and tested by millions of households.” 5.A04
Meet the team at Hall 1, BS22
Revolutionising linear advertising
Turning on its head the notion of prime time and programme audience size
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