88 OPINION
DRIVING GREATER EFFICIENCY IN CONTENT DELIVERY
Jim Brickmeier, CEO, Velocix
Video service providers face continued commercial pressures to control delivery costs and boost streaming effi ciency, while also optimising the viewer experience. These challenges are faced while operators must also navigate a path towards more energy-effi cient streaming platforms which offer greater operational fl exibility. These critical goals are encouraging video service providers to embrace new content delivery technologies to elevate the performance of their streaming platforms, including hybrid-cloud, artifi cial intelligence and content steering. Hybrid-cloud streaming platforms are in the early phase of adoption by major operators, and they can maximise the effi ciency of live, VOD and nPVR services by harnessing both cloud and on-premises streaming and storage. This architecture allows the elastic delivery capacity of cloud caches to be combined with the cost effi ciency of on-premises caches. With a hybrid approach, on-premises private CDNs can be scaled for day-to-day traffi c levels, with cloud burst deployed for managing traffi c peaks, such as major
sporting events. A smaller, on-premises CDN lowers costs overall, and the cloud capability allows faster service launches. Additionally, energy consumption is reduced and viewing quality is maintained during periods of heavy network traffi c.
“Content steering is [an] important, emerging technology for strengthening the viewer experience when using multiple CDN networks”
AI is another key technology for driving higher performance streaming platforms. For instance, advanced analytics enhanced by AI can deliver more accurate CDN traffi c forecasting, and this encourages operators to be better prepared for organic subscriber growth, as well as traffi c surges linked to major events. Other key content delivery areas that are likely to be transformed by AI over the coming years include predictive capacity scaling and dynamic routing management for CDNs, as well as security and fault detection.
STAR OF THE GLOBAL WORKPLACE GB Labs
BY KEVIN EMMOTT
Making its global debut at IBC, NebulaNAS is a NAS-like cloud storage solution that unifi es all media production data in a central hub, enabling collaboration from any corner of the globe. NebulaNAS securely and reliably links a company’s physical sites, systems, applications and workfl ows around the world so that users can collaborate from anywhere as if on
Content steering is another important,
emerging technology for strengthening the viewer experience when using multiple CDN networks. Multi-CDN offers the potential to
reduce costs and maximise streaming performance by switching between an array of CDNs. The maximum benefi t is gained by dynamically switching to ensure the optimum CDNs are always selected to suit the user, content, business goals and regional characteristics.
Content steering brings an additional tier of sophistication to rules-driven CDN switching by detecting quality issues at the viewer’s media player. Quality anomalies can trigger a steering server to stream via an alternative, higher performance CDN. This seamless process avoids degradation in performance, and thereby raises the overall quality of experience for subscribers. Operators that are interested in hybrid-cloud, AI and content steering can discuss their streaming needs and see demonstrations at Velocix’s stand. 5.F36
a single fi le system. Computers and users see NebulaNAS just as they would a familiar NAS system, so that all their applications work seamlessly on the platform. Whether working with an asset management system, or any other familiar tool, users have the freedom to move to a different location, open up a project and get right to work.
GB Labs says NebulaNAS isn’t just temporary project storage but is powerful and fast enough to serve as permanent storage, acting as a central repository that
With NebulaNAS everyone has access to the same fi le system, so there is no versioning involved
makes all media data accessible to users wherever they are. It can scale incrementally to become an organisation’s global unifi ed
fi le system, maintaining the same workfl ows as on-prem components retire. 7.A09a
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