#IBC2024
71 OPINION
LET’S GET REAL ABOUT STREAMING PROFITABILITY
Paolo Cuttorelli, SVP, Global Sales, Evergent
Profi tability is probably driving hundreds – if not thousands – of conversations right now on the IBC showfl oor. Rising competition and subscriber churn are making it diffi cult for media businesses to achieve sustainable revenue growth. Outdated billing and customer management systems make it impossible.
I talk with business and engineering leaders from streaming companies and sports brands around the world every day. Folks are beginning to get real. The truth is that there are a huge amount of avoidable revenue leaks across global payments and millions of subscriber interactions that damage streaming companies’ bottom line. Unnecessary revenue gaps caused by unsophisticated or non-existent churn management strategies and infl exible legacy systems have been impacting balance sheets for too long. So, how can businesses fi x the leaks, capture at-risk revenues and increase subscriber loyalty? Here are a few strategies that will be top of the agenda this weekend: Data analytics and customer behavioural insights are critical in an era where churn is
relentless and personalisation is everything. Market innovators are getting ahead by leveraging advanced analytics and AI to predict potential subscriber departures, tackling all fl avours of churn before it even happens through intelligent payment retries, personalised offers, or intuitive pause and resume capabilities. New AI-driven tools that enable dynamic onboarding, pricing and personalisation strategies are showing measurable impacts on revenue and retention rates.
“Data analytics and customer behavioural insights are critical in an era where churn is relentless and personalisation is everything”
Enabling effective service bundling
through strategic content and digital service expansion is a key priority. Bundling and aggregation isn’t just about quantity; it’s about quality. Why overwhelm your customers with offers that aren’t the right fi t for them and detract from the
user experience? Taking a data-informed approach with deft user personalisation and fl exible pricing models ensures your streaming propositions deliver additional value while ensuring your subscribers feel understood.
Championing hybrid monetisation models with a compelling mix of subscription and ad-supported strategies is essential for maximising revenue potential. For FAST platforms, experimenting with the acquisition funnel is critical as services push to convert free subscribers into paid customers. Innovative upsell tactics that bring viewers into premium subscription tiers are potential game-changers – even if only a small percentage of the total audience. Major global brands, local pay-TV
providers and direct-to-consumer sports services are realising that data and consumer insights are fundamental to enhancing acquisition, monetisation and retention while providing better consumer experiences. Drop by our stand to get a pulse check on your revenue and retention strategies. 5.F86
X MARKS THE SPOT IN THE CLOUD OR ON-PREMISE Grass Valley BY KEVIN EMMOTT
Designed to integrate with Grass Valley’s AMPP SaaS production and distribution platform, Maverik X is a microservices-based software production switcher which operates on COTS servers both on-premise and in the cloud. This means it can scale from small to very large setups and is limited only by server capacity and the number of inputs and outputs. And, as COTS
server and cloud service capabilities continue to develop, the scalability of Maverik X will expand, pushing the limits further. By utilising the AMPP platform, Maverik X allows numerous other SaaS applications to run on the same COTS servers, either on a short-term or subscription basis. This enables complete production solutions to be confi gured, activated and reconfi gured as
Maverik X is a scalable, fl exible and cost-effective switcher for the AMPP platform
needed, providing fl exibility and cost effi ciency, while the ability to activate and deactivate production systems as required allows for
cost allocation directly to productions as operational expenses and minimising capital expenditures. It supports both software GUI control and familiar tactile modular hardware control panels from the Maverik series to provide users with traditional operating sequences and interfaces, as well as additional options for ad hoc applications without dedicated hardware. 9.A01
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