82 GEN ALPHA
base; it is a tool for dynamic cosmetic innovation. In a world driven by snapshot trends and viral visuals on Instagram and TikTok, brands must constantly reinvent themselves to stay relevant. Generation Alpha, in particular, is drawn to
creative content, short beauty routines, and fun, aesthetic, and effective products. Natural BBB provides precisely this agility.
Thanks to its easy-to-handle texture and compatibility with many active ingredients, it enables the creation of modular products with rich sensory textures or colourful formats that support targeted campaigns or limited editions. To appeal to younger generations, brands
need to offer ‘experiential’ products, and it stands out as the ideal base for this kind of innovation.
A smart active for the skin and hair of tomorrow With the rise of external aggressors urban pollution, blue light, thermal stress, skin and hair need smart care: solutions that work deeply while remaining gentle and natural. It is with this vision in mind that Natura-Tec Abysoft™ was developed, a plant-based active combining the benefits of crambe oil and phytosterols. Thanks to its structure rich in long-chain
fatty acids, it forms a light, silky film on the surface of the skin and hair fibre. It delivers deep hydration, improves elasticity, strengthens the skin barrier, and protects against daily stressors. It is also known for enhancing hair radiance, boosting volume and shine, and increasing resistance to heat treatment. In sun care, hair care, moisturizers, or
even makeup, it acts as a natural protective shield, while enhancing the sensory appeal of formulations. Thanks to its combined effects on elasticity, shine, and resilience, it is a go-to active for modern skin and hair care. Well tolerated, non-irritating, and easy to formulate, it supports products that focus on protection, repair, and sensorial performance perfectly aligned with the expectations of users seeking natural and effective solutions from an early age. It fits perfectly into a holistic care philosophy that is high-performing, natural, and respectful of delicate skin and hair. It also boosts the effectiveness of sun care products. It enhances the performance of UV filters, while improving the overall stability and protective quality of the product, making it a particularly relevant ingredient for gentle, natural sun protection formulations.
Semi-solid plant-based alternatives for deep protection Traditional petroleum jelly, derived from petrochemicals, has long been used for its protective and film-forming properties. However, its non-renewable and occlusive nature no longer aligns with the expectations of a generation that values naturalness and sustainability.
PERSONAL CARE August 2025
Traditionally, lanolin is an animal-derived
ingredient extracted from sheep’s wool. While it is appreciated for its moisturizing and protective properties, it is increasingly rejected by consumers concerned about animal welfare and the natural origin of formulations. Generation Alpha, raised in a culture that
promotes respect for the environment and a strong stance against animal cruelty, prefers 100% plant-based products. Natural Vaselin Type A and Natura-Tec
Plantsoft L are two revolutionary ingredients derived from plant-based sources, designed
to meet the growing demands of modern consumers. The alternative to synthetic petroleum jelly is formulated from vegetable triglycerides, offering an ecological alternative to traditional petroleum jelly, derived from petrochemicals. It forms a light protective film, deeply
hydrating while protecting the skin from external aggressions such as pollution, cold, wind, and UV rays. Unlike traditional petroleum jelly, which can clog pores and prevent the skin from breathing, it creates a protective barrier that allows the skin to breathe freely, making it an ideal ingredient for sensitive, dry, or irritated skin.
This characteristic makes it perfect for
multifunctional formulations such as balms, after-sun care, or moisturizing creams. On the other hand, Natura-Tec Plantsoft L stands out for its ability to replace synthetic lanolin while being 100% natural. This plant- based alternative perfectly replicates the emollient and hydrating properties of lanolin, often used in cosmetic formulations for its protective and nourishing qualities. However, unlike animal-derived lanolin,
it is entirely plant-based and does not have the drawbacks of lanolin, such as its animal origin or sometimes heavy texture. This film is particularly suitable for products designed for delicate skin, such as those for babies or children.
www.personalcaremagazine.com
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