38 PERSONAL CARE MAGAZINE RETROSPECTIVE FC PCEuroSeptember18.qxp_Frontcover PC may06 21/08/2018 15:56 Page 1 FC PCA May19.qxp_Frontcover PC may06 13/12/2019 09:35 Page 1 January 2020 September 2018


The importance of marine sustainability New melanobreaker strategy for skin whitening Educating consumers on the benefits of silicones www.personalcaremagazine.com


Trevor Moon


Protecting hair from heat and radiation damage How to formulate K-Beauty for the European market


Mediterranean botanicals blend boosts skin benefits www.personalcaremagazine.com


The first edition of Personal Care magazine was published in September 2000. Initially targeted at the Asian market, it has grown to become a truly global publication with distribution on every continent. Over the past 25 years, there have been plenty of ups and some downs. Editor Tim Probert tells the story


The history of Personal Care magazine starts with two men at different organisations who spotted the same opportunity at the same time. In the late 1990s, Trevor Moon, the current


Personal Care publishing director, was working for a rival UK-based cosmetics publication in southern England. Moon was frustrated by the small,


subscription-based circulation that was at odds with the turn-out at cosmetics industry events he attended. “I’d go to these shows and there’s 15,000 to


20,000 people walking through the door. Yet we only had a 2,000 circulation,” he says. “They were only really interested


in generating revenue from it through subscriptions. But being a subscription publication was restrictive in terms of satisfying


PERSONAL CARE August 2025


the needs of the advertiser and the amount of revenue that could be generated if you enhanced your circulation.” At the same time, not far away, someone else


had spotted a similar opportunity. Exhibition director Bob Kyte had helped to get the in- cosmetics trade shows off the ground when he was with Evan Steadman Communication Group – also in southern England. The first in-cosmetics took place at the


National Exhibition Centre in Birmingham, UK in 1990, by which time Evan Steadman had sold his business to infamous media tycoon Robert Maxwell. After Maxwell’s mysterious death in late


1991, Reed Exhibitions acquired Evan Steadman Communication Group and, therefore, in- cosmetics.


In the mid-1990s Kyte struck out on his own


by founding Step Exhibitions, which launched the Personal Care Ingredients Asia (PCIA) trade show. PCIA was eventually sold to Reed Exhibitions (now known as RX Global) and rebranded in-cosmetics Asia. The first PCIA took place in 1997 in the


Malaysian capital Kuala Lumpur and was well received. However, disaster struck the following year when the Asian financial crisis gripped much of the region. This was bad news for PCIA 1998 in


Indonesia, which was hit particularly badly by the debt crisis. “We only had a thousand people turn up in Jakarta over the three days,” says Kyte. “It was horrendous!” Kyte persisted, however, and a successful show in Shanghai in 1999 put PCIA firmly back


www.personalcaremagazine.com


First issue


Personal Care magazine THEFIRST 25


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