42 PERSONAL CARE MAGAZINE RETROSPECTIVE
reflects who we are, it’s always been the ethos of the company,” says Moon. “We look after people.”
Challenging times Many people throughout the personal care industry enjoyed an entertaining evening of fine food, wine and laughter in the company of Josh Taylor, and it was great sadness that Personal Care reported on his sudden passing in March 2015. Josh became a company director in 2003 and his drive, engaging personality and commitment were largely responsible for the development of the business during the crucial early years and beyond. “Josh was a larger-than-life character. The
Americans loved him. I remember walking through CITE JAPAN in Yokohama and seeing the look on people’s faces watching this great big lump of a rugby player. He really stood out!”. Moon says the death of Josh Taylor is the
hardest thing he has to deal with in the past 25 years. “But the communication we had from people was fantastic. The industry rallied round and people travelled from all over the world for his funeral.” Another challenging period was the Covid-19
pandemic. Personal Care continued to print and post copies of the magazine around the world but a decision was taken to consolidate the regional issues and foreign language editions into a single publication: Personal Care Global. “At one point, we were publishing 16 editions
of the magazine. During Covid, when the market was tighter, we didn’t want to place too much burden on marketing budgets. So, we came up with something that gave them the same target audience but with one product”.
Digital growth Since January 2021, Personal Care Global has been published ten times a year. There are annual Chinese and Korean language sections timed to coincide with PCHi and in-cosmetics Korea respectively, plus a biennial Japanese language section aimed at CITE JAPAN attendees.
PERSONAL CARE August 2025 June 2025 GLOBAL PERSONAL CARE INGREDIENTS ● FORMULATION ● MANUFACTURE The consolidation
of the printed magazine has been accompanied by a rise in digital output. In addition to daily website stories covering industry updates and weekly emailed newsletters, there are an ever increasing number of webinars, email ‘blasts’ and video interviews. There is also a new option to subscribe to
No-one wants to read a 3,000-word article with figures on a phone. Digesting technical information through a printed publication is far easier for people
Interview: NYSCC chair John Carola
Trevor Moon, Personal Care publishing director
news updates via LinkedIn, for which Personal Care had a following of around 18,000 at the time of going to press. Meanwhile, the newly created roles of digital channels manager (Alex Moon) and senior sales executive (Kelly McCann) demonstrate commitment to further growth. McCann supports business manager Chris Vincent – who has been with Personal Care since 2009 – and publisher Geoff King. Despite the rapid growth of Personal Care’s
digital offering, it is very much a print and digital publication, not either/or. This commitment to printing, posting and exhibiting magazines is key to its success as rival titles, perhaps, have faltered. Moon admits that some people are
concerned about the sustainability of magazines, but Personal Care uses an environmentally friendly printer that is highly conscious of its carbon footprint. The company uses ‘process-less’ plates on
its printing machines to remove the need for any related environmentally harmful chemistry. In addition, it only prints on stocks obtained from sustainable sources, and it segregates and recycles all waste paper. “They are registered with a low energy
organization. For every tonne of paper used, they plant so many thousand trees. Our poly film [packaging] is made from vegetable matter, so it’s fully compostable and environmentally friendly.” Will Personal Care stop printing physical
copies? Highly unlikely. “We’re not considering stopping publishing the printed magazine because people’s preference is still to take a hard copy. “No-one wants to read a 3,000-word article
with figures on a phone. Digesting technical information through a printed publication is far easier for people. Also, we produce a perfect- bound format, which encourages people to keep copies and refer back to them. “The same goes for the Little Books. At shows,
we’ll get asked for extra copies for people back in the lab. When you get feedback like that, you can’t get better testimony to the value of what we do.”
www.personalcaremagazine.com PC
Longevity Manufacturing Sun care AI
Plus: The science behind gut health and clear skin
May 2025
GLOBAL PERSONAL CARE INGREDIENTS ● FORMULATION ● MANUFACTURE
Interview: Iwase Cosfa President Yoshinori Iwase
Suppliers’ Day preview Skin care Naturals Sun care
日本 言語 セクション プラス：
Digital channels manager Alex Moon films an interview at NYSCC Suppliers’ Day
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