PERSONAL CARE MAGAZINE RETROSPECTIVE
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Trevor Moon (seated, far right) at the 2004 Personal Care Ingredients Asia show in Guangzhou, China
Josh Taylor
(left) and (right) business manager Chris Vincent
magazines I was publishing. He was a revenue generating machine! “I got on with him particularly well. We did a
on its feet. It was in the same year that Step Communications was born as a vehicle for Personal Care – with Moon on board. Kyte had been offered the chance to be the
contract publisher of the house journal of the UK Institute of Biomedical Science (IBMS), The Biomedical Scientist, having been exhibition director of the IBMS’s biennial congress. He also struck on the idea of publishing a sister title, Pathology in Practice, to capitalize on an untapped demand for classified industry ads. Not being a publisher, however, he sought
professional advice. “I already knew Trevor, who was working at another publisher. “I said: ‘We’ve got these magazines but
we’re not really publishers - do you know anyone who would be interested?’. He said: ‘Yes’. I said: ‘Fantastic! Who?’. And he said: ‘Me!’” Crucially, Moon knew that Step Exhibitions had been running PCIA for the past three years and had a pan-Asian database.
He now had a chance to make good the opportunity he spotted while working for other cosmetics titles with a new publication. “Having gone to a couple of Bob’s shows, I
knew there was a lot of technical presentation,” says Moon. “They used to produce a book of abstracts of all of the presentations. It was like a doorstop. Enormous! “There was an opportunity to take that
information and put it into a technical article format. Given that Bob had also generated a load of distribution opportunity through the show registrations, it was a no-brainer to launch a magazine. It just was the obvious thing to do.” Despite the tiny stable of publications,
Moon not only joined Step but he insisted on bringing Josh Taylor with him. “Josh was a business manager for one of
lot of field trips together. To have somebody like that who I knew would hit the ground running, who would be self-financing from day one, was a no-brainer. And he jumped at the chance of coming on board.”
Personal Care is born The following year, in September 2000, the first issue of Personal Care was published. The magazine was initially targeted at the Asia Pacific market and, for the first two years, it was a quarterly publication. The first editor was Tony Dweck, author of
countless papers on personal care and, at that time, a recent Past President of the UK Society of Cosmetic Scientists (SCS) with extensive experience with Smith & Nephew, S.C Johnson, and Marks & Spencer. In his first editorial for Personal Care, Dweck wrote that the magazine had been “created
2025
It was a no-brainer to
launch a magazine. Trevor Moon
Personal Care publishing director
YEARS
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