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Events


IAGA SUMMIT Macau 2018


the research runs the risk of being commercially unworkable.


I’d like to see operators working more with researchers so outcomes are more relevant and helpful. What must not happen is that a lack of academic research becomes a reason to delay or not to implement change. In their commercial activities they wouldn’t wait for definitive evidence to embark on a new promotional campaign or product they thought might be a success, and the same should apply to adopting responsible gambling practices.


Does RG dull innovation and stifle creativity?


No - responsible gambling should be an inherent element of the innovation and creativity of operators, not a separate layer of thinking; it should be part of the innovation and creation. Tis is an important point, which applies to all of your questions. I’d like to see operators apply the same level of creativity to responsible gambling matters as they do to rest of their business.


Do the games operators buy from manufacturers give them little scope to apply RG measures?


As far as the UK is concerned, the leading games manufacturers are being asked annually by the Gambling Commission about what they’re doing to help their business customers to identify and tackle gambling related harm. Te major games manufacturers are being asked to consider the


potential impact on at-risk and problem gamblers of their structural game characteristics and environmental factors. Te B2B games manufacturers are already being told that just because you don’t deal with customers, you still need to give thought to the impact of your games from a responsible gambling perspective. It is a two-way process. Te B2Cs also need to give thought to the features they’d like to see in their games and to feed back to the B2Bs. Tey are all part of the same eco-system and need to communicate with each other. I accept if you’re just one small operator, you’re unlikely to persuade a games manufacture to change their games, but the B2Cs as a whole are in a position to influence the B2Bs - they are the customers after all.


Should RG messaging be directed to include all players as opposed to just problem gamblers?


Yes - messaging has historically been directed at problem gamblers, but there’s a lack of self- awareness on the part of non-problem gamblers who don’t identify with the messaging, while problem gamblers ignore the messaging because they don’t think they’re problem gamblers. So responsible gambling messaging and responsible gambling tools, such as the ability to set limits on the amounts you play and deposit are for everyone. I’d like to see customers using spending and deposit limits as a matter of course, not because they have a problem with their gambling, but because it’s a responsible way to gamble. It is responsible to give some thought beforehand as to what you can comfortably spend on


The major games


manufacturers are being asked to consider the


potential impact on at-risk


and problem gamblers. The B2B games manufacturers are being told that just


because you don’t deal with customers, you still need to


give thought to the impact of your games from a


responsible gambling perspective.


IAGA


The International Association of Gaming Advisors (IAGA) will hold its 37th annual International Gaming Summit May 14 - 16 at the Four Seasons Macao in Macau, China.


NEWSWIRE / INTERACTIVE /MARKET DATA P99


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