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Events


IAGA SUMMIT Macau 2018


Joe Pappano, Senior Vice President and Managing Director, Vantiv, now Worldpay


Joseph Pappano joined Vantiv, now Worldpay, in 1992 and is currently Senior Vice President and Managing Director of Worldpay Gaming (formerly Vantiv Entertainment Solutions). During his 25+ years in the payments industry, Joe created, developed and leads Vantiv Gaming and Entertainment Solutions with a specific focus on business development, strategy, process improvement, operations, product development, solution engineering, P&L responsibility and executing on the long-term vision in the gaming industry. Joe is leading the convergence of the gaming and payments industries and creating a seamless player experience through all point of interaction: internet, mobile, kiosk and land based operations. Joe has a diverse background and in-depth knowledge of the payments industry ranging from Merchant Acquiring, Card- Issuing and Servicing, Agent Bank and Third Party Processing.


While a segment of the U.S. population still enjoys slots and table games, new gaming content must be delivered digitally and seamlessly to their phones and tablets as well as through traditional gaming machines. It must also offer a way to play together in teams or in competition with each other versus traditional games which are against the house.


How Emerging Products are Shaping the Future of Casinos


Te gaming industry has come a long way from the basic three-reel slot machines. Consumer expectations and technology advancements are forcing equipment manufacturers to explore new ways to enhance the gaming experience. Tis future-forward session at the IAGA Summit in Macau will dive deeply into new products and the data being used to support their development. Te session will also consider how games involving skill meet regulatory requirements including return-to-player ratios and player fairness.


What should operators be doing to attract new customers?


Joe Pappano: Innovation and adaptation are the keys to a successful future for Casinos. Like other industries at a crossroads, Casinos must adapt their product offerings to generate interest and drive revenues from a younger demographic. Tis is already on display at places like MGM Resorts’ eSports arena at the Luxor, which boasts itself as ‘the ultimate competition gaming and entertainment experience on the Strip’.


Many casinos have leveraged their theatres, concert venues and music festivals to draw new audiences to their property and then keep them around by offering onsite amenities that provide a fun place to hang out with friends.


Edward R. Winkofsky:Operators should be doing and are continuing to do what they have always done - understand and respond to their existing and potential customer base. “New customers” are often discussed as the next generation, but operators are also looking to expand their share of their existing customers’ entertainment wallet. Craft beers, artisan


P90 NEWSWIRE / INTERACTIVE /MARKET DATA


cocktails, and lounge spaces on the casino floor are not for everyone and neither are skill based games or increased automation. Operators need to leverage data and human resources to continually refine their understanding of their market and then target them accordingly.


Are innovative new products the cure-all for the declining player-base?


Edward R. Winkofsky:New products and new content should be a part of creating the enticing environment, but are not a cure all, especially when the declining player-base could be within the operators existing target demographic.


Joe Pappano:Unfortunately the fix is not a simple one because there are so many entertainment options competing for the attention and discretionary income of the digital generation being delivered to the palm of their hand. New products and services can help, but the way in which these products are delivered must also change. While a segment of the US population still enjoys slots and table games, new gaming content must be delivered digitally and seamlessly to their phones and tablets as well as through traditional


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