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Sweden to Open Online Applications Sweden’s online gaming legislation is slowly taking shape although the


application phase for the new licenses has been delayed a month to August 1. Taxation has been set at an 18 per cent tax on gross sales


EMEA


Sweden’s online gaming legislation is slowly taking shape although the application phase for the new licenses has been delayed a month to August 1. Te new law will not come into effect though until 1 January 2019.


Te application for admission to the offer of online casino games will cost €38,800. Operators wanting to offer both casino and sports betting must pay €74,000 just to be considered in the application process. Taxation has been set at an 18 per cent tax on gross sales.


Ardalan Shekarabi, Minister of Civil Affairs, said: “We have strengthened the powers of the Lottery Inspectorate who will now be known as the Game Inspectorate and have given the Authority more and more powerful tools. Unlicensed operators will be closed down and licensees will conduct their business in accordance with the law. We have also given an assignment to the State Office to follow up the reform in order to quickly adjust the law if the objectives of the reform are not met. It is crucial


that sustainable funding for the community is not jeopardised.”


Te new Gambling Act will replace the existing Swedish legislation from 2019 onwards. Te new law puts a stronger focus on player protection by the providers and the government with self- locking for gambling addicted players being mandatory along with the ability to turn off content so that it does not continue to display. Operators will only be able to use bonuses as an incentive to register and only at the time of the first game. To protect against illegal providers, the Swedish government also has the ability to block unlicensed providers and block access to their websites. Payments between players and potentially illegal providers can also be stopped.


Te new legislation divides the Swedish market into three areas; the open/competitive market, good causes, state land-based. Te first of these is described as an open/competitive market for new providers with new licenses who are active in the field of online casino or sports betting.


Germany


London's Napoleons Casino bought by Mayfair Casino Ltd


UK


Mayfair Casino Limited, a new entrant into the London casino market has bought Napoleons Casino, located in the heart of London’s Leicester Square, from A&S Leisure Group.


George Polhill, Managing Director at Mayfair Casino Limited said: “Napoleons is one of the West End’s most well known and long established entertainment venues, whether for after work, pre theatre or gaming crowds. Our immediate priority is to make the transition to new


ownership as smooth as possible and ensure that casino members and guests continue to have the same high-level customer experience.”


“It is an exciting time in our business and we are thrilled to join the dynamic London casino market.”


Dave Allen, Chairman of A&S Leisure Group Ltd commented on the sale of the casino: “Napoleons Casino has operated in Leicester Square for nearly 30 years during which time it has proven to be an unqualified success story. Much of the credit goes to the casino’s loyal and hardworking staff and we wish Mayfair Casino Ltd the best of luck with their new acquisition.”


Te state of Hesse has granted TipWin a licence to offer online horse racing betting in Germany with a licence that will run until 2021. Ivica Batinic, CEO, said the licence was further evidence that Tipwin is on the right track financially and legally. In particular, it was fundamentally important for the company to comply with and certify the information security standard ISO 27001. Furthermore, the state of Hessen has shown that it is possible to grant gambling licenses for online distribution as well. Te stipulations in the secondary provisions are primarily of a qualitative nature and could theoretically also serve for a new regulation in the field of sports betting.


TipWin has been active as a sports betting provider in the German market since September 2014. TipWin is represented in 500 sports betting locations and is the exclusive sports betting sponsor on the German football teams Hanover 96 and Bayer 04 Leverkusen.


GERMANY – The Gauselmann Group has established a partnership with TUI Cruises. Aboard TUI Cruises’ new Mein Schiff 1 liner, to be named in May, it will operate a ship’s casino under the Casino Merkur Mare brand. A second Casino Merkur Mare will be established on the new Mein Schiff 2, which is currently under construction and will set sail on her maiden voyage in 2019.


“The partnership with TUI Cruises marks another milestone in the over 60-year history of the Gauselmann Group. In Germany, the gaming industry is subject to increasingly restrictive statutory regulations, with the consequence that the focus is shifting more and more towards international activities. Casino Merkur Mare is another step in this direction,” said Dieter Kuhlmann, Management Board member responsible for Gaming Operations within the Gauselmann Group.


TUI Cruises currently has six cruise ships, Mein Schiff 1 to Mein Schiff 6. For the Gauselmann Group, this is not the first partnership involving ship’s casinos. The Eastern Westphalian company was first granted a licence to operate casinos on cruise ships in 2016. Under the Casino Merkur Mare brand, it already operates four casinos aboard four ships belonging to the Pullmantur Cruceros cruise line. The 120+sq.m Casino Merkur Mare on the new Mein Schiff 1 is designed in the style of a boutique casino. The portfolio of games on offer includes a variety of slots made by Gauselmann, a 14-place table featuring electronic roulette and blackjack and a pusher with two places. Beyond the area covered by the gaming licence, Casino Merkur Mare is also installing driving simulators for younger guests.


Casino Merkur Mare will be staffed by three employees who have previously gained professional experience with the Gauselmann subsidiaries CASINO MERKUR-SPIELOTHEK and in the Merkur casinos. “They will also be extensively trained for their new job with CASINO MERKUR MARE to ensure they are optimally prepared to cope with the specific demands that go with working in a ship’s


casino,” explains Kathy Schröder, Head of Casino Operations at CASINO MERKUR MARE.


FRANCE – GVC Holdings and Pari Mutuel Urbain (PMU) have been authorised to offer shared online poker liquidity in France. French online regulator ARJEL has now approved five companies to share liquidity poker markets between France, Spain, Italy and Portugal. SAS, the local subsidiary of GVC- owned Bwin, will make use of the licence. PokerStars, Betclic and SPS Betting Limited (for Unibet.fr) have already obtained the approvals needed to begin offering pooled games across each of the markets.


NEWSWIRE / INTERACTIVE /MARKET DATA P19


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