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Events MONTE-CARLO


EUROMAT Summit 2018


and effectively and helping guide new and less experienced staff to recognise potential harmful behaviour and react. Our tools provide the data and operator messaging that facilitate meaningful player interactions. It is vital that player-facing staff receive the training that provides the skills for these interactions.


Is poor leadership around responsible gambling due to the fact that organisational culture favours other priorities – and if so how do we address this?


Tere are a number of issues that need to be addressed when it comes to the subject of gaming regulation and player protection. Te frequent use of the “problem gambler” image has politically distracted from the great strides that the industry has already made so far in self-regulation.


On top of this, many within the industry are guilty of trying to gain individual advantages within regulation, rather than encouraging dialogue that benefits the sector as a whole. Both these issues really highlight the importance of trade bodies, regulators, manufacturers, developers and retailers in joining together to find effective solutions more quickly and efficiently.


I’m extremely keen to see this happen, and as a leader in the industry we are doing our best to promote leadership and build scalable solutions.


Are there one-size fits all solutions available- and to whom should the industry turn for best practice?


Tere isn’t a one-size fits all solution that will solve every problem within the industry, as every sector is going to require its own solutions to address its individual issues. However, the industry should be working together to ensure that operators are aware of what their options are when it comes to player protection. As a business, we are working closely with our customers across sectors to implement responsible gambling initiatives based on our learnings from what has already been implemented across the LBO sector. Aligning these sectors with the same set of initiatives and controls helps monitor players across their player journey, whether in a casino, LBO, bingo or arcade venue and online.


How can the industry cultivate a culture of ongoing learning around RG in which best practice can be shared and adopted by competing businesses?


It would be advantageous if all of the big suppliers, industry bodies and retailers took a joined-up approach to create a unified movement to help tackle some of the bigger issues affecting the industry – whether it be taxation, regulation, or responsible gambling. Tis way we can ensure that learnings, experience and insight is shared effectively and


that as a collective we can really make a difference when it comes to shaping policy and key issues affecting our industry going forward. Making sure that responsible gambling initiatives are implemented by the gambling industry across sectors creates a consistent approach that is much easier to monitor and improve, while learnings and key insights from one sector can be taken and implemented to another where relevant.


Should Responsible Gambling messaging be directed to include all players as opposed to just problem gamblers?


We feel there’s a balance to strike. All players should receive responsible gambling messages; however, a tailored approach should ensure that low risk players enjoy a less intrusive experience whereas higher risk players should receive specific and/or more frequent messaging. Responsible gambling controls should give options to set limits, enabling every player to self-regulate their playing habits. Tis approach, combined with on-screen messaging that creates breaks in the game, along with staff-facing alerts, provides a customer journey that allows every player to carefully consider their playing options, without impacting heavily on gameplay. Our focus is on creating a gaming experience that is entertaining, whilst allowing players to gamble responsibly across whichever gaming channel or playing environment they choose.


NEWSWIRE / INTERACTIVE /MARKET DATA P41


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