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between operators and bettors, in ensuring they receive content as real-time as possible with no delay. SIS stream can offer operators ultra-low- latency with sub three second delivery.


Advances in technology make further innovation possible. For example, when developing the new SIS Greyhound Channel, we have been able to implement a market first, by providing multiple camera angles for the racing, as we are able to send more data over fibre networks which we installed at the tracks. Tis improves the bettor’s experience when watching the live racing pictures in shop or online, and has helped to increase betting turnover.


At SIS we transmit in excess of 620,000 hours of live sports content every year to countries as far away as Sri Lanka and the Caribbean, over more than 18 linear satellite and OTT channels. We have placed significant emphasis on capitalising on new technology to improve the quality of our latency. Furthermore, we have invested heavily to automate a great deal of our broadcasting operations to the benefit of some of our bookmaker customers.


Speed to market will become increasingly important, and the need to embrace innovative technology will be crucial. Adopting cloud technology, from the perspective of live broadcasting, has the potential to deliver solutions in days, rather than months. It’s something we have been experimenting with, and we’re excited about the potential.


An example of this is our Complex Automated Production (CAP) which significantly streamlines the production process of operator TV channels, allowing operators much greater autonomy and flexibility over specific schedules across different shops and territories. Such


technology means that operators can provide their retail customers with a more tailored in- shop live sports betting experience, with a greater variety of content on offer.


Looking ahead, speed to market will become increasingly important, and the need to embrace innovative technology will be crucial. Adopting cloud technology, from the perspective of live broadcasting, has the potential to deliver solutions in days, rather than months. It’s something we have been experimenting with, and we’re excited about the potential.


However, for the foreseeable future at least, the challenge for the betting and gaming industry remains to keep latency down to acceptable levels. As a trusted provider with more than 30 years’ experience, we are well placed to rise to this challenge.


Te customer will always remain king, and through innovative solutions available at cost- effective rates, standing out from the rest of the crowd with first-class technology will ultimately lead to a superior bettor experience.


NEWSWIRE / INTERACTIVE / MARKET DATA P139


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