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Massive year ahead for TransAct Technologies in European market


Insight EUROPE TransAct Technologies


2018 is proving to be a big year for Transact Technologies. Following the decision to open a brand-new facility in the UK to service the European market directly, Transact is delighted to announce that gaming industry professional, Virginie Bellaton, has agreed to join the newly expanding Transact team as European Casino Sales Manager.


Virginie joins Rob Denham, who came on board late last year to lead the Transact Europe team as Vice President, European Sales and Product Management. Virginie is the latest industry hire, as Transact focuses its effort to grow its European Business across all gaming sectors and to better service manufacturers, operators and casinos that benefit from using Transact products.


In her new role, Virginie will focus on working with casinos to specify Transact printers when purchasing new games. Additionally, she will be responsible for selling Transact’s Epicentral, a promotional couponing and bonusing system, that can target customers in real-time while they play their favorite slot machine or electronic table game.


Epicentral works with existing slot management systems and games, regardless of manufacturer. It allows multiple promotions to be run at the same time to target tailor campaigns to different groups of players based on their preferences, creating games within games, offer multi-user/multi-site promotions, run different promotions on different slot game banks, segment players by tier levels of carded players. redeem, print or reprint rewards at multiple locations to encompass and link up entire properties.


Regarding her new role, Virginie said, “I am really enjoying the new challenge with a renewed desire to succeed and it’s good to get back out there on the road. Having a direct presence on the ground enables us to make a difference, working with operators and manufacturers alike allowing us to be more responsive to the market needs. I am really delighted to be on board and part of the Transact team.”


For those that don’t know Virginie, she has been in the industry for over 10 years working for Atronic, Spielo, Gtech and IGT in various systems sales roles. Virginie is fluent in French, English and Spanish, and is a familiar welcomed face with casinos throughout Europe.


“It’s very exciting to have Virginie on board here at Transact” said Rob Denham. “Her experience with the casinos across Europe will be a huge benefit in further growing Transact’s position in Europe.” Denham continued: “having worked for number of the gaming peripheral companies in my career, and now here at Transact, printing technology is at the core of everything we do. We focus on printing solutions that provide our customers with the best products possible with excellent service and support. We are not just a one printer company, we have a range of solutions for all gaming applications, whether it is TITO, sports betting or lottery. Unlike other printer suppliers, Transact considers our customer as valued partners and don’t charge them for firmware or even updates.”


Tracey Chernay, Senior Vice President, Global Casino, Gaming and Lottery, commented: “Transact Technologies is a global gaming brand and our customers told us that as their printing partner they needed closer interaction with us, which is one of the reasons we decided it was the right time to build a direct team in Europe. We have already seen the advantages of the new direct approach with renewed growth in our business and with Virginie on board, we only see this growth accelerating. It was time to drive the business forward moving to a direct sales and support model across Europe, an extremely important part of the global market for our products.”


Virginie Bellaton European Casino Sales Manager, TransAct Technologies


In her new role, Virginie will focus on working with casinos to specify Transact printers when purchasing new games. Additionally, she will be responsible for selling Transact’s Epicentral, a promotional couponing and bonusing system, that can target customers in real- time while they play their favorite slot machine or electronic table game.


We focus on printing solutions that provide our customers with the best products possible with excellent service and support. We are not just a one printer company, we have a range of solutions for all gaming applications, whether it is TITO, sports betting or lottery.


NEWSWIRE / INTERACTIVE /MARKET DATA P51


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