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Events


MONTE-CARLO EUROMAT Summit 2018


Phil Horne, Chief Executive Officer, SG Gaming


Phil has spent the majority of his career working in the betting and gaming industry. Having started out as a trainee betting shop manager with Coral, Phil worked his way up through the ranks to the position of Gaming Director in the mid-1990s, where he set up Coral’s gaming division. Working alongside The Global Draw he delivered a new gaming machine concept to the Coral estate (FOBTs). He spent the final year of his time at Coral as Compliance Director before his appointment as Managing Director of The Global Draw in 2007. In 2016 Phil was appointed CEO of SG Gaming UK, overseeing the business across Gaming and Sports Betting. Phil also enjoys a prominent role within the Scientific Games senior leadership team. Responsible gambling and player protection measures are topics that Phil is passionate about. He believes it is essential that all the key players in the gaming industry come together and act as one joined up, positive movement.


Technology is the great equaliser between operators. Innovation helps reduce costs and allows greater implementation of measures to ensure responsible gambling. Functionality can now be built into the product, rather than solely relying on external factors to measure and support.


Latest technologies: balancing player experience & protection


Tere is growing interest in the application of technology to increase player protection. During a session moderated by John Hagan, the panel will discuss the technological applications currently being used to help enhance the player experience and provide consunmer protection. G3 took the opportunity to interview panelist, Phil Horne, CEO of SG Gaming about his views regarding the current thinking towards responsible gaming in the UK


Does the implementation of responsible gambling initiatives slow innovation and stifle creativity within the industry?


From a hardware perspective, responsible gambling initiatives shouldn’t inhibit innovation. Often, restraints can actually lead to more creative and innovative solutions and help us focus on the needs of the player even more closely. With responsible gambling measures implemented on a platform level, development teams can continue to strive for innovation on a hardware and software front. All of this can be seen in our recent Equinox range of terminals and our constantly evolving content offering.


Are responsible gambling initiatives only possible within the remits of large operators who have access to the financial resources, since Responsible Gambling is perceived as expensive and time- consuming to implement?


Technology is the great equaliser between operators. Innovation helps reduce costs and allows greater implementation of measures to ensure responsible


P40 NEWSWIRE / INTERACTIVE /MARKET DATA


gambling. Functionality can now be built into the product, rather than solely relying on external factors to measure and support. At SG Gaming, we are dedicated to making sure player protection tools that encourage responsible gambling aren’t something that’s restrictive within the industry and can be implemented whatever the size of a business or the sector it is in. Independent LBOs are a prime example of where solutions are made available to an individual owner or a multi-site operator.


How does staff training and high staff turnover affect the efficacy of responsible gambling?


As a supplier, we work closely with our customers and competitors to ensure best practice is maintained in regards to responsible gambling. We support all of our customers with up to date information and programmes to help them create responsible gambling training that is appropriate to their particular sector. Staff training is key for making sure that responsible gambling initiatives are implemented soundly, but technology enables us to give our customers easy-to-use tools that monitor player behaviour and flag issues, helping train staff quickly


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