Interactive SIS - GLOBAL SPORTS SOLUTIONS


Te need for super-fast streaming


Paul Witten, Product Director at SIS, explains how innovation in video & live streaming technology is moving the betting industry forward and providing a more immersive experience for bettors.


Paul Witten, Head of International Horse Racing, SIS


Te way in which we consume content is ever-changing with improvements to internet connection loading times, and to the devices in which we access such content. We now have the capability to watch videos on-the-go through our mobile devices, as well as traditional channels such as TVs and desktop computers.


It is key that the latency from live event to bettors’ screens is kept to an absolute minimum. Every millisecond counts, as any delay could mean the integrity of the content may be put in jeopardy. Plus, there’s the risk that bettors can gain an unfair advantage


P138 NEWSWIRE / INTERACTIVE / MARKET DATA


For the betting and gaming industry, the potential of video streaming has certainly started to be realised. From streaming horse racing fixtures to live casino, video is becoming increasingly more accessible for bettors and creates a highly engaging experience.


What’s important however, is that the live content streamed to operators and end users remains as seamless as possible. Tere’s nothing worse than the experience being interrupted by slow buffering, especially once you have placed a bet.


Despite technological advances, it’s crucial that the industry continues to seek improvements


and provide bettors with the very best experience possible.


It is key that the latency from live event to bettors’ screens is kept to an absolute minimum. Every millisecond counts, as any delay could mean the integrity of the content being streamed may be put in jeopardy. Plus, there’s the risk that bettors can gain an unfair advantage if they bet on content before it arrives in a betting shop or to the sportsbook.


Live pictures and data suppliers place a great deal of attention on providing superfast connections, as it delivers an improved user experience, but also leads to greater trust


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