the creation of a national cooperation in each country as well as an environment of trust among sport, law enforcement, state and betting authorities.
We are also having mechanisms in place to share intelligence with such organisations when applicable. At the same time, the OM Unit PMC has an Observer status with the Follow-Up Committee of the Council of Europe Convention on the Manipulation of Sports Competitions (Macolin Convention), the only legally binding international legal instrument on this topic.
How did the OM Unit PMC prepare for Paris 2024?
Te preparatory work for Paris – based on a long experience in safeguarding the integrity of the Games – started long before the Games. We worked with all continental Games prior to the Games (European Games, Asian Games, Panam Games, Pacific Games etc) from both an awareness-raising side (having a booth in place and reaching out to athletes) but also from an intelligence side by monitoring the competitions, which also helped us gain key insights in terms of betting trends in view of the Games.
Tis of course was in line with the mission of the Unit to support all Olympic Movement stakeholders with safeguarding the integrity of their events, but also it highly helped the Unit prepare in view of the Games, with collecting key facts, figures and trends in relation to sports betting around these events. As usual before the Games a far-reaching risk assessment of all Olympic sports, disciplines and events was carried out. Tis well-tested and established exercise helps the Unit identify the events that are foreseen to attract the biggest volumes of betting during the Games and also identify – based on a set of criteria – the level of risks per sport and discipline.
Another well tested practice that was put in place was the setting-up of an Olympic Movement Monitoring Group specifically for Paris 2024, composed by a wide range of stakeholders, including sports betting entities, intergovernmental organisations and of course the French authorities who would have the criminal jurisdiction in case of a competition manipulation case. Specifically, what was special about Paris 2024 was that the IOC also signed a tripartite agreement with the Paris 2024 Organising Committee and the French betting regulatory authority (ANJ), enabling the cross-checking of data to facilitate the identification of potential breaches related to betting on the Games and competition manipulation by accredited participants.
IAGA Summit Berlin: June 10-12, 2025
Actually, this cooperation led to the identification of a number of minor betting breaches (no competition manipulation) which were followed up based on the relevant rules of procedure and were notified to the respective NOCs and/or IF. Tis model which proved very successful, will be promoted as a best practice vis-à-vis future hosts of the Games as well. From an awareness-raising side an educational booth was run with the support of six Believe in Sport ambassadors at the Olympic village. More than 4,000 athletes and accredited participants were reached out. Finally, for the first time a strong capacity-building programme for NOCs was run during the Games with the attendance of more than 60 NOCs.
What insights and learnings did the OM Unit PMC take from Paris 2024?
Definitely the strong cooperation with local authorities when it comes to the exchange of information, including account- based information is a model that we will try to replicate in the future. Te fact that we saw a number of sportspersons having placed bets on the Olympics, in non-compliance with the rules, also calls for further intensification of our relevant awareness-raising efforts.
Te use of ambassadors as part of the awareness-raising efforts was also a success story that will be replicated and same is true for the capacity building programme that was carried out for the first time in Paris. Otherwise, the well- tested processes we have in place will definitely continue in future editions.
What steps is the OM Unit PMC taking to further protect competition integrity in the face of technology advancements and the rising risk of illegal activity in sports?
We recently carried out a study on technological manipulations to assess relevant risks and assure that rules are in place and IFs are well equipped to prevent any relevant wrong doing. At the same time with the eSports Olympics coming up in 2027 we are also planning to further tailor our awareness-raising tools to best target relevant participants, and we are also ensuring that from an intelligence side we are also ready to identify relevant breaches. In house, the latest AI-driven tools and techniques are used to assess and evaluate betting information.
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