Te industry should always look to evolve and better itself, especially when appealing to new player bases


like the ‘Tik Tok’ generation. I believe this new younger audience is looking for simpler, instant-win kind of


games that are feature rich; giving them more chances to win but more importantly, to win more frequently!


succession that have allowed us to recoup initial investment costs faster.


What player testing methods does Kalamba employ to judge whether new gamification elements truly enhance enjoyment or overcomplicate play?


Kalamba Games conducts thorough A/B testing on all new product innovations to ensure (as much as is possible) that the gamification elements will be well received by players. As mentioned, scalability allows for us to make iterative changes to the product quickly if we feel that the player experience is at risk.


At what point does modernisation risk alienating the core slot audience? How does Kalamba strike the balance between narrative depth and the instant gratification loop intrinsic to slots?


Te greater risk is forgoing innovation/modernisation in favour of ‘sticking with what has always worked’. Te risk is one day your player base will have changed to the point where your content is


KAI BOTHA Commercial Director Kalamba Games


obsolete or unrecognisable. One should always cater to one’s core audience but not at the expense of innovation.


One way to solve this is by having bi-lateral content strategies; for example, building the games you know work well with your audience whilst simultaneously having ‘experimental’ budgets to cater to innovation in product and gamification development. I feel like Kalamba Games has struck a perfect balance between these two strategies.


Will emerging technologies push slots further into videogame territory, or refocus them on core chance-based thrills?


AI will without a doubt be a strategic driver in our industry (and for that matter, all industries). It is unclear to what extent it will impact video slots but it would be a mistake to not incorporate AI/VR into one’s ‘experimental’ budgets. Regardless of these innovations, the core principle of what we do as suppliers is to provide content that entertains people. Anything and everything that helps us achieve this goal should be leveraged and developed further.


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