IAGA Summit Berlin: June 10-12, 2025
Tey are also very accessible and well promoted - social media, TV promotions and so on. However, we have also seen sales for Society Lotteries exceed £1bn for the first time, so there does appear to a pattern of wider participation in events and products where there is an element of charitable giving as well.
Why do 45–54-year-olds top participation when lotteries are included, yet 25–34-year-olds dominate when they’re excluded? What does this say about product appeal across age groups?
Tis goes to show you need to look beneath the headlines to understand what is going on. Different products and environments appeal to different groups. Tis will always be the case. Sports betting on football is generally the dominant sports betting activity and that tends to attract a younger audience. Te National Lottery is a mass market product across all demographics - especially popular with the 45-64 age group - which means the participation rate for that demographic is more dominant when the National Lottery is included.
The £5 online slot stake limit came into effect on 9th April, with the £2 limit for adults aged 18-24 set to take effect on 21st May. How will these limits reshape player behaviour? What early feedback have you received on the impact of the £5 limit?
Not a lot of people realise that many operators had largely phased out stakes greater than £5, so the actual proportion of stakes over that level as the limit came to be introduced was very, very low. As an overview, the White Paper highlighted the risks that exist with online slots and their association with large losses, long sessions and binge play. Slot limits have long been a feature of land-based gaming machines and so the Government’s introduction of limits for online slots sought to bring greater parity of protection for consumers.
It’s too early to properly assess the impact. But we have jointly commissioned with DCMS an external evaluation of the many of the White Paper changes to help us understand whether the reforms have delivered the expected outcomes and protections for consumers.
What metrics determine whether operators’ voluntary adoption of GamProtect is sufficient? At what point
should/will mandating the tool be triggered?
A bit of background on this might be helpful. GamProtect is an industry-led scheme focused on protecting those at serious risk of health-related gambling harms. So far over 7,500 individuals have been flagged into the scheme and are now unable to gamble with any participating operator. GamProtect’s priority now is to onboard more licensed operators. And once it has done that, we will need it to commission an independent evaluation of the scheme. Tat will inform a decision by us and DCMS as to whether GamProtect – or an alternative or expanded scheme – should be mandated.
There was a lot of media noise around the Gambling Commission's enforcement against Stake's sponsorship arrangements and TGP Europe's white label provisions earlier this year. What are your reflections on the action taken, and what is the Gambling Commission doing to try and prevent similar instances occurring in the future?
You’ll have seen the most recent action we took. You covered it yourself. But for those who haven’t, TGP Europe surrendered its licence after we told them they needed to pay a £3.3m penalty - and make significant improvements - if they wanted to continue trading in Great Britain.
Tey were failing to carry out sufficient checks on business partners and breaching anti-money laundering rules and that’s just not acceptable. I think our action sends a strong message to any other operator engaging with white labels - if you do not carry out significant due diligence on your partners there will be significant consequences.
What impact is the levy rate increase having on smaller land-based sectors, coming on top of increases in Employers’ National Insurance, the minimum wage and business rates? Is the contribution amount proportionate to the problem gambling footprint and revenue of these sectors?
Remember the levy rate is a decision taken by Ministers and not by us - and assessing the impact of that rate and any future decisions to revisit it will sit with DCMS. We think that’s right as Ministers can also consider wider factors determined by Government such as those you’ve flagged.
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