IAGA Summit Berlin: June 10-12, 2025
launch of the Unit. Indeed, the Believe in Sport toolbox includes a wide range of tools (PPT presentations, e-learning, brochures, Code of Conduct) available in different languages and customisable that can be used by Olympic Movement stakeholders.
Our awareness-raising team has been actually present with an educational booth in numerous key events, including continental competitions, Olympic qualifiers, IF events and of course the different editions of the Olympics. We really also try to train our focal points from NOCs and IFs so that they are able themselves to “train” themselves their sportsperson on an on-going basis.
Taking into account also the fact that it is easier for sportspersons to receive such messages from fellow sportspersons the Unit has created two networks of athlete- ambassadors: a. the global network of PMC ambassadors, which comprises ambassadors nominated by NOCs and IFs, trained by the Unit and used by the nominating entities in their own awareness-raising activities, b. the network of Believe in Sport ambassadors, which is a network of 15 ambassadors across the globe and across different sports who are supporting the Unit in its own activations at the Olympics (and other events).
How does the OM Unit PMC support International Sports Federations, National Olympic Committees, multi- sports event organisers and other sports organisations in their efforts to protect the integrity of sport?
Our methodology is based on a 3-Pillar approach: a. rules, b. awareness-raising, c. intelligence & Investigations. Te Unit has asked all IFs and NOCs to appoint a focal point (SPOC – Single Point of Contact) on the topic of the prevention of the manipulation of competitions.
Te activation of NOCs and IFs is based on our 3-Pillar methodology: adoption of rules, regular awareness-raising activities, existence of a reporting mechanism and being ready to coordinate with the Unit (and if needed with national
authorities) if ever a potential breach is identified in their country or sport. Te approach of the Unit is to ensure continuous concrete support with reference to all Pillars and work streams.
What is the scope of the OM Unit PMC's relationship with betting regulatory authorities and sports betting entities to prevent competition manipulation?
Especially with reference to the third Pillar (intelligence and investigations) the Unit really acts as a catalyst, centralising betting information from betting markets globally, and passing them on to the sports organisation with the appropriate jurisdiction. Te Unit works with every kind of betting entity (betting operators, betting regulators, service providers, associations of betting operators).
Our safe, secure and GDPR-compliant platform IBIS is available in-house through which we ensure that via data- sharing agreements with various betting entities, we can centralise, collect and disseminate information to the Olympic Movement stakeholders in relation to irregular or suspicious betting patters or information on sportspersons who have placed a bet on their sport or the multi-sport event they are accredited to, in non-compliance with the rules.
The OM Unit PMC has entered into partnerships with other stakeholders and supports various initiatives of intergovernmental organisations. Could you provide some examples of these partnerships and explain how such collaborations ultimately serve to protect clean athletes and sporting integrity?
At the Unit we consider that safeguarding the integrity of competitions is not an individual sport, but indeed a team sport. A multi-stakeholder approach and cross-sector cooperation is very much needed. We have a long-lasting partnership with INTERPOL and the UN Office on Drugs and Crime (UNODC), with whom we have organised numerous capacity building activities across the globe with the objective to further raise awareness on the topic but notably to support
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