At our 2025 AGM in February, the Minister for Gambling, Baroness Twycross, delivered a speech where she directly dealt with the topic, stating, “I completely understand that the ability to advertise is an important activity generally, and key advantage that licensed operators have over the illegal market.” Tis recognition, that advertising is critical in the fight against illicit black market activity, represents just one reason why sports advertising cannot be banned.


GRAINNE HURST Chief Executive Officer Te Betting and Gaming Council


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