ALBERTO ALFIERI
Co-Founder & Executive Chairman, Blokotech
Mexico has the largest volume potential but is more complex to enter. Argentina has strong demand but faces currency and repatriation issues. Chile is promising once regulation becomes clearer. Peru is already delivering real results. Te biggest risks are legal uncertainty, FX volatility, and payment complexity.
Peruvian players really lean into sports, with a focus on local leagues and mobile. Argentina is more casino-heavy, with demand for volume and rapid play. Chileans are cautious, trust matters more. In Mexico, omnichannel and loyalty features drive long-term value. Each market responds to different triggers.
How does Blokotech localise its offerings in each market? How is the software built and adapted to meet the needs of local users?
Localisation is native to our build. From local payment integrations to country-specific CMS settings, everything can be tailored. Our partners can configure bonuses, segment audiences, and launch market-specific content without dev work. And once live, Bloko AI supports them with automated targeting and retention actions.
What localised or culturally relevant content resonates in Peru, Argentina, Chile, and Mexico, respectively?
Peru is all about Liga 1, Copa Libertadores, and strong local sports engagement. In Argentina, players are drawn to familiar themes in casino games and classic European football. Chile shows a strong fascination
with international leagues, whereas Mexico focuses on Liga MX and U.S. sports. We help operators fine-tune their offering by market, and Bloko AI will soon enable content scoring by region and audience.
What unique payment hurdles are there in LatAm related to banking, currency exchange and payment processing?
Each market has its own headaches. Argentina has capital controls and unstable FX - though it's improving. Mexico has more traditional banking, but card rejection rates are high. In Chile and Peru, wallet adoption is stronger, but infrastructure is inconsistent. We integrate the main processors per country and allow fallback options. We also offer multi-currency balance logic and built-in FX conversion at the wallet level.
What’s the priority in developing the business to take it to the next level?
Execution at scale. We are investing in faster onboarding, smarter tools, and launching Bloko AI across our network. We want operators to see us not just as a platform, but as a growth partner with tools that actually move KPIs, not just tick boxes.
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