preferences change, but our best games in the US are strong performers in Brazil too. I think there's a lot of competitors coming in from Europe who have content that resonates and have done well to leverage IP. In the “social selling” kind of ecosystem that we live in, that really resonates with people, not just players.
If states like California, Texas, New York, Florida were to regulate iGaming, they would be huge markets. How fair are fears that iGaming cannibalises land-based play?
Cannibalisation exists – there probably is some that's occurring – but
reach, resources, and data help us innovate at scale and deliver content to a broad player base. At the same time, I think people often overlook small to mid-sized companies and how strategic you can be with them. Larger companies are often juggling many providers with wide-ranging needs, while with smaller-scale operators, you can provide a lot of value, understand the business in a different capacity and make a bigger impact.
On embracing iGaming, that’s something we’ve really tried to bridge the gap on through having content that resonates on both sides. Ultimately, our goal is to create experiences that reach players in
For the long-term success of business, future-proofing means incorporating advanced technology. Te mindset will change
over time, and when we embrace both sides of the business, take a strategic approach and leverage each other’s strengths, we see more success. Establishing a strategy and understanding the bigger picture of how a business can fill the needs of other businesses makes you become stronger and better.
I don’t think that it's on the scale that we need to be fearful of. I think that growth is more evident when both types of gaming are present. Te biggest mindset shift – which we’re already starting to see – is driven by technology. Companies that adopted AI by 2022 have grown much faster compared to those that waited until after the initial wave, even if they’re still considered early adopters. For the long-term success of business, future-proofing means incorporating advanced technology. Te mindset will change over time, and when we embrace both sides of the business, take a strategic approach and leverage each other’s strengths, we see more success. Establishing a strategy and understanding the bigger picture of how a business can fill the needs of other businesses makes you become stronger and better.
Where iGaming is regulated, are you seeing local casinos increasingly embracing iGaming?
Tere’s real strength in working with large-scale operators. Teir
ZOE EBLING VP Interactive AGS
meaningful ways. When you are focused on providing the most value to players, there's a lot of cool things that can happen in that space.
How do you view the increasing convergence of technology, marketing and social media?
Today with people consuming so many various forms of media with the expectation that everything is customised to them, you need to use a lot of channels to reach customers effectively. Te key is trying to meet people where they are, whether that’s through billboards, digital advertising, social media platforms, influencers, or leveraging IP. Crucially, it must be a cohesive strategy.
You can't just throw everything at the wall and hope it sticks. If you really want to make an impact, you need a cohesive, all- encompassing strategy. As a supplier, we have our own channels – just like operators do – and we're constantly looking at how we can complement each other to build the strongest possible approach.
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