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Sweden is one of the leading countries for horse racing and can be found via 33 tracks. ATG saw net gambling revenues in Sweden of SEK4.94bn made up of SEK3.82bn from horse betting, SEK655m from sport betting and SEK468m from casino games. Around SEK4.36bn was bet digitally and SEK575m via stores.
SWEDEN NET TURNOVER GAMBLING MARKET ANNUALLY Online gaming
2023
State lottery/slots Casino Cosmopol National lotteries Bingo
Slots in restaurants TOTAL
2022
SEK17.03bn SEK17.14bn SEK5.59bn SEK5.80bn SEK475m SEK536m SEK3.6bn
SEK3.4bn
SEK199m SEK182m SEK225m SEK220m
2021
SEK16.1bn SEK5.87bn SEK277m
2020
SEK15.15bn SEK5.54bn SEK196m
SEK3.49bn SEK3.55bn SEK178m SEK125m
SEK182m SEK167m
SEK27.13bn SEK27.44bn SEK26.05bn SEK24.8bn
NET TURNOVER GAMBLING MARKET QUARTERLY Online gaming
Q1 2024
State lottery/slots Casino Cosmopol National lotteries Bingo
Slots in restaurants TOTAL
2019
SEK14bn SEK5.9bn SEK975m SEK3.41bn SEK234m SEK232m
SEK24.78bn
Q2 2024
SEK4.28bn SEK4.56bn SEK1.35bn SEK65m
SE1.29bn SEK33m
SEK856m SEK893m SEK49m SEK52m
SEK49m SEK57m
SEK6.66bn SEK6.89bn
ecosystem of the gaming market. In addition, they fulfil a function for Sweden as a tourist country and to discourage illegal gambling clubs.” Alongside Svenska Spel, there is a proposal to transfer control
of AB Trav Och Galopp (ATG). Prior to 2019 the government managed betting under its monopoly position, however the government says ATG no longer justifies state control. After re- regulation ATG introduced sports and casino betting and currently offers betting via 1,600 agents and online, and via betting apps. ATG was founded in 1974 and is a Swedish limited liability company owned by a confederation of two racing bodies Svensk Travsport with 91 per cent and Svensk Galopp (horseracing authority), the remaining. It offers horse race betting (pari- mutuel betting) and V75 is the game form with the largest turnover in horse racing. Betting is via ATG agents or online,
Q3 2024
SEK4.33bn SEK1.36bn SEK31m SE818m SEK50m SEK63m
SEK6.65bn
and they have around 1.3 million active customers. Sweden is one of the leading countries for horse racing and
can be found via 33 tracks. ATG saw net gambling revenues in Sweden of SEK4.94bn made up of SEK3.82bn from horse betting, SEK655m from sport betting and SEK468m from casino games. Around SEK4.36bn was bet digitally and SEK575m via stores. ATG has expressed concerns about the increase in black
market operations since re-regulation and published a report ‘Gambling Under the Radar’ which stated 14 to 29 per cent of gambling activities occur outside of the regulatory framework. ATG has suggested various measures to improve oversight
and reduce the level of illegal gambling, including implementing IP and DNS blocking, tighter regulations on bonuses, revamping of legal definitions to fall under Swedish gambling laws, and risk classification of gambling products.
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